Episodes

74. What Schools Can Learn From the 2023 Niche Marketing and Parent Surveys with Angela Brown

Angela is the Manager, B2B Brand Strategy at NICHE, where she supports content and partner engagement strategy in Niche’s work with K-12 and higher education institutions. Before joining Niche, she was the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school outside of Washington, DC. In addition to developing research and content for Enrollment Insights, Angela is a frequent conference presenter, guest author, and podcast guest. Welcome, Angela!

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73. Goal Setting Strategies For Schools and Life with Tara & Aubrey

Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.   Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.

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72. Capital Campaigns with Edit Barry

Edit Barry is co-founder of E&A Collaborative, a creative consultancy that specializes in messaging and branding for schools and other nonprofits. She has been engaged in this work since 2007, writing admission and advancement campaigns for dozens of clients.

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71. Leading During Uncertain Times with Ed Hollinger

Ed Hollinger is an educational leader and consultant specializing in transitional leadership, team development and professional coaching. His work focuses on helping individuals and organizations discover and develop their best professional selves.

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70. VAIS Annual Conference Recap

Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.   Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.

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How To Lead Effective School Meetings with Jill Goodman

69. How To Lead Effective School Meetings with Jill Goodman

Jill is a consultant for independent and private schools with over 20 years of experience working with organizational leaders. She specializes in helping schools advance their mission through advancement related research, strategic visioning, leadership mentoring, and development capacity building.

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Strategies For Conducting Successful Admissions Events with Aubrey and Tara

68. Strategies For Conducting Successful Admissions Events

Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.   Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.

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Successful Fundraisers and Giving Days Using Peer To Peer Fundraising with Devin Donaldson

67. Successful Fundraisers and Giving Days Using Peer To Peer Fundraising with Devin Donaldson

Devin brings over 10 years of marketing, communications, and data analysis experience to Aspire Afterschool’s fundraising strategy. She has served as Aspire’s Director of Development and Communications since 2019, leading fundraising efforts throughout the pandemic response and growing capacity at a critical time of program growth. During her time at Aspire, Devin has helped grow fundraising, communications, and the volunteer program capacity. What she loves most about Aspire are the long-lasting connections we build with students and families.

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Marketing Experiential Learning to Traditional-Minded Families with Todd Ormiston

66. Marketing Experiential Learning to Traditional-Minded Families with Todd Ormiston

Todd’s 32 year career in education includes teaching, dorm parenting and coaching, as well as work in admissions, financial aid, and independent school marketing. He is passionate about experiential learning, diversity and inclusion and the power of community in shaping the lives of children. This, combined with his love of the outdoors and belief in the essential benefits of outdoor education and recreation, is why he was drawn to the approach and setting of North Country School in Lake Placid, NY.

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65. Managing and Implementing Social Media Mindfully As School Leaders with Stephanie Borges Folarin

Stephanie is the Head of School at Wye River Upper School. This 8th -12th-grade school is located in Centerville, Maryland. Wye River Upper School is committed to affecting lifelong change in the lives of our students, many of whom have struggled in traditional settings.

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