Episodes
129. How to Build a Parent Feedback System That Improves Retention and Marketing
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Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.
128. Marketing Schools for Students Who Learn Differently with Alli Williams and Samantha Fleming
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Alli Williams is Head of School at The Pilot School, a K–8 independent school for students with language-based learning differences. She has spent her career in independent and learning differences education, with a focus on research-based practice.
Samantha Fleming is Director of Marketing, Communications, and Strategic Initiatives at Oakwood School, a 1st–8th grade school for students with learning differences. With 20 years in private schools, she brings deep experience in storytelling, strategy, and the realities of small school leadership.
127. How School Leaders Can Beat Burnout with Brooke Carroll
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Brooke Carroll is the principal consultant and coach at Acies Strategies, supporting small school leaders.
126. Is Your Website Healthy? A Technical Checkup for School Marketers
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Tara Claeys a seasoned website designer and developer with a marketing background going back over 30 years. Her passion for childhood enrichment helps guide a user-focused approach to websites for independent schools and education-focused nonprofits.
As a small agency, Design TLC works one-to-one with small schools and nonprofits who need a professional, performant, user-friendly and affordable website.
Tara’s experience includes working with small independent schools, enrichment programs and nonprofits. Design TLC has helped dozens of organizations improve their online presence, enhance the functionality of their website to make it easy to edit and update, and drive engagement with conversion-driven messaging. Tara has presented at many conferences and webinars on subjects including SEO, nonprofit website donation software, WordPress plugins, productivity and more.
Tara’s interest in the childhood enrichment and education industry comes from her own experiences raising two children in Arlington, Virginia. She is a volunteer and an ardent supporter of local and national nonprofits that support educational opportunities for underserved children.
125. Mindfulness and Resilience for Today’s School Leaders with Jason Craige Harris
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Jason Craige Harris is a strategist and writer working at the intersection of culture, conflict, leadership, and impact. Through his essays, talks, and advisory work, he explores how power, perception, and dignity shape human connection and institutional life. A trusted facilitator and mediator, Jason uses storytelling and humor to help individuals and organizations navigate complexity and pursue accountable, values-driven success. He is the CEO of Perception Strategies and a Senior Advisor at Pollyanna.
124. Marketing in Small Schools – Live Panel at the Small School Leaders Conference
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Lori Kriegel is the Chief Communications Officer at Wooster School. Andrea Jenkins is the Director of Enrollment Management and Marketing & Communications at St. Luke’s Episcopal School. Barb Doyle is the Director of Marketing and Communications at Renbrook School.
123. Should Your School Say Yes to Vouchers? with Steve Salvo and Michael Christopher
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Today we’re joined by Steve Salvo and Michael Christopher.
Steve serves as the Head of School at St. Mary’s Episcopal Day School in Tampa. An ISM adjunct consultant who presents annually at the ISM Advancement Academy Conference and FCIS Board Member, Steve has presented on advancement-related topics at a wide array of other regional and national education conferences. He is a presenter for FCIS at their Prospective Heads’ Institute Conference and was a 2023 Klingenstein Head of School Fellow at Columbia University.
Michael is a full-time Consultant with Independent School Management (ISM), specializing in strategic planning, Board operations, development, and enrollment management. He has served nearly 200 schools during his time with the organization. He currently edits ISM’s Ideas & Perspectives, and is a founding member of the faculty of the ISM Advancement Academy. Prior to joining ISM full-time, Michael held key leadership roles at independent schools, where he rebuilt development and alumni programs, oversaw capital campaigns, and managed image and identity campaigns.
122. Doing Everything Isn’t the Job: Redefining School Leadership, Delegation, and Self-Worth with Rebecca Malotke-Meslin
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Rebecca Malotke-Meslin is the owner of Pleasantly Aggressive Coaching & Consulting. As a leadership coach and speaker, she helps early- and mid-career women leaders in schools and nonprofits lead more confidently, authentically, and unapologetically.
120. Running a School in the Crisis Era: Messaging, Mission, and Survival in the Fourth Turning with Jesse Meadow
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Jesse Meadow is a co-founder and Managing Director of Schoolcraft Digital, proud girl-dad, and lucky husband. Schoolcraft Digital works with independent schools across the country in planning, strategizing, and implementing holistic marketing strategies that resonate with the parents of today.