131. Who Owns Retention? And Why That Question Is Hurting Schools Plus A Special Podcast Announcement

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[00:00:00] Welcome to Mindful School Marketing, your go-to podcast for personal and professional growth. 

[00:00:07] We’re school marketers, business owners, and moms passionate about connecting other school professionals with tools and strategies for success. 

[00:00:14] We love solving problems, exploring new ideas, and thinking outside the box.

[00:00:19] Let’s transform your school and life starting right now.

[00:00:24] Tara: Welcome to Mindful School Marketing. I’m Tara Claeys. 

[00:00:28] Aubrey: And I’m Aubrey Bursch. 

[00:00:29] Tara: Today, we have an episode that’s, again, a little bit different, and it’s also very special. 

[00:00:36] Aubrey: Yeah, this is actually a two-part episode. In the first part, we’re gonna talk about retention, something, you know, that specifically in this moment of the year, um, is a discussion we hear a lot from schools, and especially as they’re thinking about planning for the summer.

[00:00:49] And then the second part, Tara’s gonna share, uh, more of a personal reflection on mindfulness, her work, and some changes ahead for the podcast. 

[00:00:56] Tara: Yes. So let’s dive in, and let me interview you today. The tables turned from the last episode. I love where we get to kind of chat with each other as if we were just having coffee and talk about topics that we, you know, that we are observing in in the independent school market.

[00:01:14] So let’s talk about retention today and why, why it matters right now. So why is this time of year such an impor- important moment for retention? We’re at the end of the school year. 

[00:01:25] Aubrey: Yeah, so I just got off, um, one of, Like, I was with a couple school leaders in a virtual meeting, and one of the things that came to me was, uh, they were like, “Oh, over the weekend, we received, uh, three people who we thought were staying, and they’re not staying anymore.”

[00:01:40] And so these, you know, admissions directors are like, “Wow,” like, “This was a surprise. This now alters the work we have to do.” And, you know, so a lot of the conversations we’re hearing right now are, “We hit our numbers, but it didn’t feel easy,” you know. “We had more families on the fence than usual. We’re not totally sure why a few families left,” right?

[00:01:59] And, you know, there’s also, you know, there were surprises in the mix. And there’s… This time of year is a great time to kinda step back and say, “Okay, w- you know, where were those moments when we could have, we could’ve kept families that we really wanted to keep? Like, why are they leaving, and, and why you know, why aren’t they staying with us?”

[00:02:19] And I think this is a time when they’re going into summer planning that they can really, you know, think about that and figure out, you know, what’s working and what’s not with their retention planning. 

[00:02:29] Tara: Yeah. Where do you see retention typ- typically breaking down? 

[00:02:34] Aubrey: Well, I would love to say, and I’m sure schools would love to point to just one major thing that’s breaking retention, and then we could quickly Band-Aid that and fix the entire retention problem.

[00:02:43] But I think, you know, having done- You know, work with schools over the past two decades, I- I- it’s not usually one big thing. I mean, sometimes you’ll have a, a leadership changes or, like, something happens at the school and there’s, like, this mass exodus of people from the school. But usually it’s not one big thing.

[00:03:00] I really think it’s a lot of different moments that add up. And it’s, it’s similar to, I always think about, like, with customer experience, right? You know, maybe I’m, like, loving this company, and then maybe, you know, it wasn’t really easy to return an item or, you know … You know, I recently had this conversation with Delta when the, the, the service representative was rude to me, and I was like, “Oh, whoa, that’s a kind of, you know

[00:03:24] Maybe I don’t wanna fly Delta anymore,” right? Um, but it was, like, a bunch of small moments leading up to that moment, right? So it, it’s similar like that with schools. It’s like, you know, the, uh, families … I always talk about it’s like you’re building that relationship with them. And as, if your relationship is strong and you’re working really hard to showcase your value and, like, figure out where the pain points of families are, and you’re really listening to them then you ha- you can have, like, a stronger i- retention and a stronger connection and families wanting to stay.

[00:03:56] But when any of those, like, key parts fall apart either the moments, the small moments, whether it’s carpool line took a very long time, or the, the, the teacher that their child has is not as warm and fuzzy as the one before, um, or there’s a miscommunication and a parent misses, like, a specific event that was really meaningful to their child, like, all these things add up, and they can make they can make or break a, a family’s choice to stay at your school.

[00:04:22] Tara: Yeah. S- what are some misconceptions about, you know, things going just the way that … things going well? 

[00:04:30] Aubrey: Oh, well, I think things going well is that people assume that everything’s fine. If they don’t hear from families, then everything- Mm … must be fine. And I think for schools, that can be a, a, a mi- a big mistake for them, because if we don’t hear from families, it might just be because they’re silently sitting there going, “Well, this isn’t working.”

[00:04:51] And we know our parents are busy and overwhelmed, so to outreach specifically the school, if they do outreach to you, it’s probably because it’s escalated to a point where they’re … It’s, it’s really not a good thing for them, and they’ve finally taken the time out of their busy schedules to tell you something is not working.

[00:05:08] Um, but there, there’s that, that time period- Mm … where they’re, they’re kind of, like, silently collecting data points you know, subconsciously. Like, things didn’t go well here. Some- things didn’t w- go well here. Maybe they’re talking amongst themselves, right, with other parents and just figuring out, like, okay, is this- I- is this value, is the value here for me to stay?

[00:05:27] Is this the place for my family? And they’re constantly asking their questions. It doesn’t happen just at re-enrollment time, which it definitely, certainly that, that is an increase of that question, but it happens throughout the year. It’s those, those tiny moments and those big moments of like, “Is this a place for my family?

[00:05:43] Is it- do I feel connected here? Do I feel like this is the value and, and that I’m paying for,” essentially. 

[00:05:50] Tara: Yeah, so those are… You touched on a lot of different things that can impact this. And so then the next question is, like, who owns retention, right? Is it admissions, leadership? Who, like, who, who’s in charge of managing it- 

[00:06:05] Aubrey: Oh, I love this question

[00:06:06] addressing it? This came up. I love this question so much because this co- this- having worked here in, in school, with schools for two decades, this q- question has come up since the beginning, right? Who owns retention? You know, um, some, you know, perhaps more resourced schools or schools that have maybe larger administrative staffs have probably been able to carve out a, a person for retention or may be wanting to do that.

[00:06:33] But there are- u- the majority of schools that I talk to ha- don’t have the resources or bandwidth to identify who is in charge of retention. The, the, the party line is, “We’re all in charge of retention,” but when push comes to shove, like, who is holding that? Like, who is making sure, you know, you have a retention plan, that you’re meeting, that, th- that information is being shared, that you have, like, actionable items that are act- that are getting done, right?

[00:06:58] And that people are reaching out to, to key families. So I think th- that is a challenge. It continues to be a challenge about, like, who owns retention, and is there a system around that? And, you know, I think especially for our smaller, smaller schools, it, it, that can be really challenging to f- to figure out.

[00:07:17] Tara: Yeah. So let’s talk about the admissions, kind of the, the admissions handoff. How do you think about that? 

[00:07:25] Aubrey: Oh, this is great. This came up in, uh, a call recently that we had, and really the admissions handoff is the time when families might go from really a hi- if you think about, you know, a, a great admissions, you know, experience, you’re thinking it’s very high touch, very customer focused, very, you know, that you know the admissions director.

[00:07:43] You’ve traded phone calls with them. You’ve emailed them about a million different things. You know, all these things, like, uh, very high communication. You visited with them. You met with them. And then all of a sudden, like, you know, you get kind of transferred to the general population of, as current family, and, and that, that kind of disappears a lot of times.

[00:08:03] So, um- You know, it’s trying to think about like wh- what is that admissions handoff? You know, our colleague Jill Goodman recently wrote about where, you know, a great blog post about where admissions end and retention begins. I highly recommend you check that out. Uh, she asked a k- a few key questions, and I’ll, I’ll state them here, which I thought were okay, this is pretty good.

[00:08:22] Like, who demonstrates to parents that the school understands their child, their needs, and the reasons they chose your school? Who ensures that parents meet other parents in their child’s class, fathers too, and what structures made that possible? Who was responsible for making orientation touchpoints meaningful socially, emotionally, and academically, and how is that momentum sustained through its first semester of school?

[00:08:44] I think those are great questions to work through as a school because that handoff is extremely important especially over the summer. As we’re heading into summer, like who is communicating with these new families over the summer, um, when it’s traditionally been the admissions director, right? Um, so I always say like, coming up with that plan that addresses this, that makes sure that there’s a seamless handoff so that the first experience a new family has in your school is not one of, you know, searching for information or not knowing who to contact or feeling kind of like dropped.

[00:09:19] Because we all know that anxiety period that happens before the start of school, where like parents have signed the contract, which probably like a little bit of sticker shock, and they’re now saying, “Oh,” you know, all those doubts come in. Is this the right place? You know, I haven’t heard from anyone. You know, are, am I gonna meet other families like mine?

[00:09:39] Uh, will my child have friends? You know, all these things that parents worry about. Um, so that increase in anxiety happens over the summer, so anything we can do to reduce that and, and create a, a seamless transition and handoff, it benefits everyone and certainly the retention and makes for a happier, uh, first year for that new family, for sure.

[00:09:59] Tara: Yeah. I mean, I, I’m, I’ve been thinking while you were talking about when, you know, asking who’s in charge and, and the, the sort of the handoff. It’s all related to marketing, right? We talk about this a lot- Mm-hmm … on this podcast because we are The Mindful School Marketing Podcast. So retention is, it is directly correlated with, with marketing.

[00:10:20] And so this might be an obvious question, but what does strong retention look like? And I guess also, like how, how is marketing applied to that? 

[00:10:28] Aubrey: Yeah. I think- I, I love that question, and it- let’s look at through it a marketing lens. You know, retention is, it’s ensuring, like, parents understand what’s happening.

[00:10:38] They, they feel connected. They, they know about events that are coming up and they know about, like, school traditions. They know that when they attend an event, it’s an intentional experience. It’s not just, you know, oh, we’re ho- having this event. Like, that, that things are well-executed and comp- communicated in advance and they understand the purpose of these things and who should attend and why.

[00:11:01] So really commu- marketing i, in the terms of, I call it internal marketing like we are essentially communicating with these new families and, and, and our current families and telling them, “Hey, here’s what’s going on. Here’s the values of our schools. Here’s why, you know, what’s happening in our schools, and here’s why you should come to this and why you should engage and why you should stay here at our school.”

[00:11:24] Because if parents and families can’t understand the value, they really start to question it. So it’s our job as marketers to, to ensure that we’re communicating that value, that we’re making sure that, you know, every point of our communications, you know, we know how to communicate on the appropriate channels to reach parents nowadays who are busy and overwhelmed.

[00:11:43] Remember, you know, they- just one email about something is probably not going to, to hit a busy parent, so how are we reaching them, and do we have the data to understand where they are whether it’s social channels, um, whether it’s if they prefer texting or emailing just that we meet them where they are.

[00:12:01] And I would say also I’ve, I’ve heard more and more about families being discontent with school calendars that don’t have enough information or- Hmm … um, you know, I think that is, is key because as parents, I mean, I look at my calendar right now. It looks like Tetris. It’s color-coded in 15 different, you know, colors.

[00:12:20] It’s got, like, sports schedules. It’s got school schedules. It’s got, you know, so how are we working with that busy parent and making sure that they’re- they can stay involved in the school, connected to school and they know what’s happening with their- with the school in a way that they can digest and understand.

[00:12:38] Tara: That’s a really interesting point. I, I n- I know, um, when we build websites for schools they always have a calendar page but they’re often just a s- you know, just a PDF with the standard, you know, dates on it. And it takes some effort to kind of connect it to a Google Calendar and make it more robust, but I hadn’t thought about that before, so that’s a really good point about how, you know, having your events be easily accessible to parents, um- It can help them engage better with the school, which, which reflects on retention.

[00:13:09] So I’m really glad you brought that up. I’m gonna make a little note for that for myself in my website development process. Let’s talk about summer. It’s getting warmer, and, uh, what should schools be thinking about as they head into summer in terms of- Yeah … retention? 

[00:13:25] Aubrey: Absolutely. Well, first, I mean, one of the things that, uh, when we’re talking to schools is to ensure that your, that your new families are are definitely connected into your communications before summer starts, and that you’ve got a plan for how you’re onboarding them, and then how you’re connecting with your current families as well throughout the summer.

[00:13:47] What do they need to know when? You know, this is a great time to showcase the value of your faculty for the upcoming year. You know, meeting different, you know, highlighting different faculty, getting people excited for the year, reminding them about certain things. So I don’t think it, a lot of schools will say, “Oh, well, we drop our weekly newsletter over the summer, and then, like, we pick it up, you know, two weeks before school starts,” or something like that.

[00:14:09] I would say, okay, cutting back, everyone needs to cut back, you know, during the summer, especially our small schools. You know, just thinking strategically, if you are gonna cut and reduce communication during the summer, like, how can you ensure that your families are still receiving the right information at the right time so that the, the, you can consistently reduce their anxiety level, and also showcase your value at the same time over the summer, ’cause that helps with retention.

[00:14:35] I think also understanding who to contact for what over the summer, especially if there’s been staffing changes. You know, what are some… frequently asked questions are great, you know, ’cause even returning families, or if they’ve moved a grade or a level those sort of questions really, those sort, that sort of information really helps reduce that anxiety, which is one of the key points we wanna do.

[00:14:54] We wanna inform, reduce anxiety, and then get them excited about the upcoming school year. 

[00:14:59] Tara: Yeah, and I suppose, you know, we’ve talked about summer plans, um, on other episodes, but it’s also an opportunity to create a plan for those retention processes throughout the regular school year as well, right? Over the summer is to kind of maybe just dive in and put your head down and come up with a retention strategy that you’re gonna implement.

[00:15:19] Aubrey: Oh, I would agree, and I’d say, I, I think a lot of times we as school leaders are so overwhelmed. I mean, to, to work in a school right now with everything going on, it’s just a lot. It’s a lot. Yeah. So sometimes people wanna start with this grand, huge retention plan, and sometimes it’s just best to start with what can we actually implement this upcoming year- Mm-hmm

[00:15:40] that will, that will move the needle slightly forward, right? Just incremental steps towards having, like- Here’s our A plus you know, retention plan, and here’s where we might need to be a B minus right now. We might need to be- Yeah … a B minus and just get it done. ‘Cause aiming for some sort of intricate, involved, time-consuming retention, you know, plan that you won’t be able to implement during those key times of the year when you’re probably swimming, like little doggy paddling through your work, uh, you know, is- is not sustainable for- for schools.

[00:16:15] So just start small and- and- and build from there. You can always, you know, add layers to your key foundation for your retention plan. But yes, Tara, I’m glad you brought that up. Summer’s a great time for that. 

[00:16:26] Tara: Yeah. Well, and that’s a nice, that’s a mindful approach that you’re, you know, that you’re suggesting there, right, is to be mindful of what you can handle and- and what fits best, what- what will serve your school best and work best with your, with your population.

[00:16:41] I’ve heard you talk about Connect Four before. Can you talk, walk us through your Connect Four framework? 

[00:16:48] Aubrey: Yeah. As we were, you know, talking about retention, and this is a podcast episode I just wanted to revisit the Connect Four framework because it came out of working with schools, especially small schools, for a long time and realizing there were some things that move the needle for schools in terms of retention.

[00:17:05] And I think about it through the lens of my… You know, I even go through my parent experience, like what are the things that make or break a, you know, a family’s experience at schools? Now, there are many factors, but the Connect Four piece kind of highlights some key things, right? So the first one is connection to peers.

[00:17:23] Like, does y- the- the child, the student, have connections with peers socially? Are they building friendships? Are parents doing the same? Are they finding their people at the school? Because if you’re more connected and invested, I think about like, oh, you know, are you doing, you know, gatherings or outings with, like, people that are in your child’s class?

[00:17:45] Like, those connections really, um, ensure that you’re enmeshed in the community. And like, when an event comes up for the school community, you have a friend saying, “Oh, hey, we’re gonna be here. Are you coming? Are you bringing Tyler?” Or whatever. Um, and so you kind of have those connections, and they really tie you to the community.

[00:18:03] And if they’re positive connections in the community, and both the- the child, the- the whole family has connections there, um, you’re gonna see a- a higher retention piece. Um, the next one is, I think that- that one that is becoming more and more important as parents’ expectations of what schools can provide or what schools should provide to them, and that is a connection to the student experience.

[00:18:28] The child’s experience. So parents really wanna know, I mean, if we think about it, it’s mentally, it’s, it’s, it’s, you know, social, emotional, and academic. Parents want to know about their particular child. H- uh, is their child happy? Are they making friends? Do they feel confident? Do they want to go to school?

[00:18:45] Are they doing well academically? But also, remember, socially and emotionally, like all these things. And, and if, if parents aren’t feeling communicated about these things, if they don’t understand that the school is providing their child with these things then they’re gonna start to question the value of, of the school.

[00:19:03] So that’s why the connection to the student experience, the child e- experience is, is so key to retention. Um, and then the third one is connection to the classroom. So whatever level your child is in, it’s understanding, like, who are the teachers? You know, do families know the teachers? Um, are the teachers communicating?

[00:19:21] Are, are, um… And I would s- especially say this for your elementary and under ages is, like, are, are they showing glimpses into the classroom? And even above the elementary and ages. It’s just, are you understanding, like, the value that’s happening inside the classroom? The classroom is where the, the magic is happening in a school, right?

[00:19:39] Those teachers are with your children, especially in the elementary y- years, and younger, uh, most of the day, right? So more than you. So, um, understanding, like, uh, th- what’s happening in the classroom and, you know, who the teacher is, which we’ll get to in number four. But and, and the magic and the value, because if your school is saying, “We do X, Y, and Z,” like maybe they’re STEM focused or whatever, you know, are we sh- seeing that in…

[00:20:06] Are we seeing that in photos, videos, and, you know, in updates so that we can see the value of what the school has to offer? And number four is, I’ve already previewed it, it’s the connection to the teacher. I mean, the teachers especially are, are… The teachers and school staff are with your child more than you are in a day.

[00:20:26] So how, um, how connected are they with your child? Do they know your child? I think a lot of times families wanna know that this, schools know their child by name, they know their interests. Like, you know, whether it’s a staff or teacher can talk about them and, and you feel like, “Oh, they know my child.”

[00:20:44] Because that’s part of the community aspect that, that parents are looking for. And that’s how we build trust that your child is in, you know, a safe, you know, environment, a good environment and a supportive environment, and that’s what m- most families are looking for. So, I mean- I love that. Yeah.

[00:21:01] I, I think those, when you think about those, that through that lens, I think really it helps schools figure out where, how are we doing in these different areas and where do we need to lean into a bit more? 

[00:21:12] Tara: Yeah. Those connections are so important. 

[00:21:14] Aubrey: For sure. Um, well, I know we could talk about retention forever.

[00:21:17] Uh, but I would say just leaving it on the note that, you know, I always say, um, a family’s decision to attend is not their decision to stay. And that is true every- I would almost say every day, every month of the year, especially in this environment, especially with parents’ expectations rising in terms of, um, what they expect from schools.

[00:21:39] And so a- as schools, our job is to view through the lens of, okay, so let’s understand where parents are coming from, let’s understand what moves the needle for them and what they’re looking for and let’s make sure that we’re having these conversations and making retention a priority especially since we all know that, you know, a- if we’re thinking about how much time, energy, and investment it takes to acquire new students versus keeping the families that are mission-aligned you know, it, it makes a lot of sense to be putting more of our efforts into retention.

[00:22:10] Tara: Thank you. So great. Great advice. 

[00:22:14] Aubrey: Yeah. Well, so Thera, I’m gonna switch, ’cause we said there was part one, part two of this episode, right? Yeah, yeah. Um, so, uh, as we know, this is the Mindful School Marketing Podcast. I’m putting emphasis on mindful. And so as part of being mindful we always like to take a chance to step back and think about those things.

[00:22:36] So we’re gonna talk about how we’re mindfully, um, kind of changing the podcast a bit. And we’re gonna make it start with that by making a change. So Thera is going to be stepping away from the podcast. Now, Thera, can you tell us more about this? 

[00:22:51] Tara: Yes. I know, it’s a very bittersweet decision. And, and Aubrey, we’ve been doing this for five years.

[00:22:57] 130… This is the 131st episode. So I’m super proud of what we’ve built, and you know how I recall back when we met on LinkedIn during, right before and during COVID and we kind of came up with this- this idea, and it’s been so much fun, and I’ve learned so much. I’ve met wonderful people, and your positivity is like just kind of come through m- come through me like osmosis.

[00:23:24] And when we approached this podcast idea, we didn’t wanna just make it about marketing, because we both kind of really like thinking about mindfulness and self-help, self-improvement, all of those types of things. And so as I stepped back earlier this year and kind of, you know, explored my own mindful journey to pay attention to where my energy is going and, you know, noticing when something isn’t fitting anymore into, you know, where I am right now I’ve realized that it’s time for me to step away from Mindful School Marketing.

[00:23:58] Again, five years is a long time to run a podcast, so I feel like we, you know, like I’ve, I’ve been part of something that’s, that’s been really, really wonderful. It’s a incredibly important part of my journey as I’ve become more and more engaged with independent schools the conversations, the connections, all the ideas that we’ve shared together and with our guests.

[00:24:20] But as my company, as Design TLC has grown my team has grown, I have to be more intentional about how, uh, intentional about how I spend my time and where I can best focus my energy and, and not have too many balls in the air. So y- you know, really being mindful and coming up with this difficult decision.

[00:24:39] But it is bittersweet, but I also feel very grounded, and I feel like it’s the right thing to do for, for me right now. So mindfulness sometimes means, like we talked about, you know, about the summer plans, you know, it means recognizing when it’s time to let go of something good in order to make space for something else.

[00:24:57] So I’m really thankful to everybody who is a listener. I hope you’ll keep continuing to listen, support the show. I’m sure I will be back, and, um, will be helping to manage the website for the podcast as well. Um, but just wanted to, uh, make that announcement as we head into summer. 

[00:25:17] Aubrey: Yeah, and I- this is bittersweet ’cause I’ll probably get teary-eyed, so I can’t do that.

[00:25:22] But, um, thank you, Thera, for being my co-host and for bringing such insightful conversation and your wisdom, and just you are an inspiration to me personally and professionally. I, I’m so I, I’m so in awe of your ability to embrace what our show is about too, with the mindfulness, and being able to recognize when it’s time to focus on something else.

[00:25:46] And I’m just grateful for the time we’ve had together, the incredible conversations, and, um, I know we will continue as colleagues and friends. For sure … but thank you for being a part of the podcast, Thera, and for being my co-host. Um, and- Oh, well … this isn’t 

[00:26:00] Tara: goodbye. It’s not. And I know you’re gonna do amazing- It’s not goodbye

[00:26:04] you’re gonna continue to do amazing things with the podcast. You know, you’ve got boundless energy. I, I don’t know how you do it. 

[00:26:11] Aubrey: Thank you, Thera. Thank you for, for, for co-hosting this podcast. I really appreciate everything you’ve done. And yes, we will continue the podcast on. And Thera, you better be coming back as a guest, please, please.

[00:26:21] I will, 

[00:26:21] Tara: for sure. Okay. For sure. For sure, yeah. Come back as a 

[00:26:24] Aubrey: guest. Um- Can I stay 

[00:26:25] Tara: in your Slack channel too? Oh my 

[00:26:26] Aubrey: gosh, please do. Please do. I’m so, I’m so grateful for Thera for all these things, and it, it did start with an idea of us just talking via Zoom during the pandemic, um- Yeah … bringing this, this to life.

[00:26:39] So thank you for making it a reality- Yeah, yeah. Well- … and touching so many of our listeners’ lives you know, with these episodes. 

[00:26:46] Tara: Yeah. I’m glad it’s gonna live on, and I look forward to hearing what, what you end up doing with it. 

[00:26:51] Aubrey: Yes. So- So we will continue the podcast, everyone. Yeah. Uh, Thera, Thera will, will not be on as my co-host, but will continue to honor the podcast as it has been set up, which is Mindful School Marketing, continuing to offer the mindfulness as well as the marketing aspect, and continuing to support our amazing, hardworking independent and private schools.

[00:27:10] So thank you all for being listeners, and thank you, Thera, for making this pod- bringing this podcast to life and being here for me through the journey. 

[00:27:19] Tara: Thank you. All right. Bye everyone. Have a great summer.

[00:27:24] all right, so we just recorded my final episode of Mindful School Marketing, and this is an outtake because in the 131 episodes of this podcast, plus 100 plus episodes of another podcast I was on, this is the first time that my record button was not clicked. And if you’ve been on the show, you know that I always say that I forget, and I have a panic at the end that I wasn’t recording, and this time I actually wasn’t recording.

[00:27:50] Aubrey: That is hilarious. I think it … I mean- So- But let’s give it to you. You have been the record click person- … for so long. Maybe you were just like, “You know what? I’m mindfully done- I- … with record clicking.” It’s all 

[00:28:00] Tara: these things recording at once. It’s throwing me off. So hopefully you all are gonna get the full episode in one way.

[00:28:06] It may look a little bit different this time. But yes, enjoy. You, you went out with a bang, 

[00:28:12] Aubrey: Thera. A, a truly unique episode, right?

[00:28:16] Thanks for joining us on the Mindful School Marketing Podcast. We’d love it if you’d pop into iTunes and leave a review. Five star preferred. Let us know how you like the show. It helps us improve what we’re doing and helps others find us too.