130. Your School Website’s Most Important Pages in 2026 and How to Make the Most of Them
By the time a family lands on your website, they’ve already done their homework. They’ve Googled, scrolled your social media, and asked around the neighborhood, so when they finally get to you, they’re not really browsing anymore. They’re evaluating. And the pages they land on first are either going to move them forward or send them somewhere else.
In this episode, we dig into which pages on your school website are doing the most work right now and what it actually takes to make them count. From your homepage to your often-neglected contact page, we talk through what families are looking for in 2026, where most schools are falling short, and how to use your own data to make smarter decisions this summer rather than just going on assumptions.
In This Episode, We Discuss:
- How to pull your top pages report in Google Analytics, what the engagement time data is actually telling you, and why the numbers can be more surprising than you’d expect
- Why families are visiting your faculty and staff page before they ever inquire, and what that means for how you build it
- What your homepage needs to answer right away, and the common mistakes schools make by leading with history and awards instead of fit
- Why hiding your tuition information tends to backfire, and how to use that page to build transparency and trust at the same time
- What your about page is actually for and why a committee-written mission statement isn’t doing the job anymore
- How to use AI as a collaborator on your website copy without losing your school’s voice or sounding like every other school out there
- The quick wins worth prioritizing this summer if your plate is already full
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About Tara Claeys:
Tara Claeys a seasoned website designer and developer with a marketing background going back over 30 years. Her passion for childhood enrichment helps guide a user-focused approach to websites for independent schools and education-focused nonprofits.
As a small agency, Design TLC works one-to-one with small schools and nonprofits who need a professional, performant, user-friendly and affordable website.
Find Tara Claeys:
The following content has been automatically generated by an AI system from the audio recording of this podcast. We cannot guarantee the accuracy, or completeness of the information provided, and we apologize for any errors.
[00:00:00] Welcome to Mindful School Marketing, your go- to podcast for personal and professional growth. We’re school marketers, business owners, and moms passionate about connecting other school professionals with tools and strategies for success. We love solving problems exploring new ideas and thinking outside the box.
Let’s transform your school and life starting right now.
Tara: Welcome to Mindful School Marketing. I’m Tara Clays.
Aubrey: And I’m Aubrey Bursh. Today, we are going to pick Tara’s brain, I’m so excited, about school websites as we head into the summer months. We all know that families are doing so much more research online before they ever pick up the phone or schedule a tour.
And it’s really almost cliche now. Your website really is your first admissions officer at this point. So let’s start talking about how family behavior on school websites has changed. Tara, are there any trends you’re seeing?
Tara: For sure. I mean, I think anyone who works in admissions probably knows this just as much, if not better than I do, because you are talking to your families all [00:01:00] the time, your prospects and, and knowing what they’re, what they’ve already done.
But they’ve already Googled, right? They’ve already seen your social media most likely. they’ve asked their neighbors, their friends, and they are evaluating. By the time they’re coming to you, they’re not really browsing. They’re actually coming to you and evaluating based on things they already know, preconceived notions from what they’ve seen and heard.
Um, of course, mobile, the mobile version of your website has always, you know, for the past many years has been important. It’s really dominant now. You have to have a … I’ve talked about this ad nauseum, but you have to have a fast loading website and easy to use website that has a good user experience, clear navigation, all those things that I’ve talked about before.
We’ve all been inundated with topic of AI as it relates to everything that we do. We all are probably using it to some degree or another, and so are the families, right? They … Whether they want to or not, when you’re using a search engine like [00:02:00] Google, you’re gonna get AI results. And so, that means that what you ha- the content that you have on your website is already scraped.
It’s already there. And so your content really matters. And it, a- as much as you think that you might have too much content on your website, I always like to say that you know, don’t cut your content because you feel like you have a lot because the more content that you have somewhere on your site, the more Google and AI will know about you.
And then I think also the bar for what is a professional air quotes website has gone up. Your website is being compared to other school websites. And so the design, the consistency, the professionalism of your website is really important as well you know, to communicate your brand in a way that makes it seem like it’s serious and like you pay attention to it.
So, some of that’s new, some of it’s not new but that’s what we’re seeing when we look at, when we talk to our school clients about what’s happening with their prospective families and their website, relationship to their website.
Aubrey: Oh, I love that you brought [00:03:00] out the professional piece because, you know, it is, you’re, you are being compared to others.
So I, I love that you did that. And of course, AI is top of mind. And whether you like it or not, you know, you are using AI in some format in a search. So thanks for bringing that up, Tara. I’m curious, how can schools actually find out which pages on their website are getting the most traffic? Because, you know, every school’s a little different, right?
Tara: Yeah. When we talked about, like, a topic for this episode I, I really thought about talking about the most important pages on your website because as we approach a new website project, we like to kind of … We, we identify what’s popular on a specific school website, but we see in the many websites we work on that the same pages are usually in the top pages of most school websites.
So that doesn’t mean you can make an assumption and go, go on that. But Google Analytics is really the key here. So before you, you know, I’m gonna be talking about what we believe are the [00:04:00] top pages, but before you take that advice, I would encourage everyone listening to log into your Google Analytics account and pull your top pages report.
That’s really easy to do if you have access to Google Analytics. It’s under reports, then engagement, and then pages and screens. And there you’ll see listed by volume your top pages. So the top five or 10 pages, top 15 pages, depending on how much content you have on your site, what you’re looking for are those, like, top 10 pages by views over the last three to six months.
And that’s gonna tell you where families are spending the time on your website, and sometimes that might be surprising to you. You know, faculty and staff always rank among the highest pages, and that might be surprising, but families really are researching the teachers before they ev- even inquire.
You should have pictures of your staff, because families want not just a name, but they wanna visualize the staff at your school. It tells them something about maybe diversity or, you know, what, what, uh, how broad [00:05:00] your faculty and staff list is. They also may be looking at specific program page if their student is really into the arts or athletics.
Those are, you know, important pages as well. When you’re looking at Google Analytics, you can look at that, the top pages, but also look at the average engagement time. So sometimes Google Analytics data can be deceiving. Someone may be coming to your site from a search and they may not be actually looking for your school or the content on your page.
And so it might be a little bit skewed if they leave right away. So you may have a page that has a ton of views, but a very low engagement ti- time. And that’s a flag that means that people are coming to that page not really interested or engaged or they’re not finding what they want on that, on that page.
I like to tell this story when it comes to search topics. Uh, you, if you’ve, anyone listening has been to any of my talks about SEO or search, you’ll, this will be familiar to you, but there’s a, there’s a really big SEO guy who talks [00:06:00] about how he had a really high ranking blog post called, um, How to Get High Ranking Traffic to Your Website or something like that.
And when he looked at the results for his traffic, he saw that that, that blog post was getting a lot of traffic and, but they, people were leaving right away and it’s because they were Googling how to get high, not how to get high ranking, whatever. So his website, that blog post was coming up really, you know, at the top for that search term, even though that wasn’t what the post was about.
And that just means that Google over time learned that that was not satisfying because people were not engaging with that page for, uh, you know, for the reason that they thought they were going to it. So when you look at your Google Analytics, make sure that you’re thinking about what’s actually happening when people come to that page because they may be coming to it looking for something that isn’t actually what your website is about.
Aubrey: I love that story so much. Yeah. It was a great illustration of, of what can [00:07:00] potentially go wrong and why to look at your, and analyze your, your, the data that it’s providing. Now, Tara, I’m, you know, thinking of the, the schools out there that may not have Google Analytics yet. Yeah. Um, maybe they, they haven’t set it up or they’re really not sure if it’s installed correctly.
What would you tell them?
Tara: Yeah, we do see that, especially with some smaller schools. Um, so you could do a quick check. If you go to your website homepage in Chrome and you right click on that page, you should see a little menu of inspector type options, and one of them should say viewpage source. If you click viewpage source in a separate tab, it’ll open up the code for that page.
Then you can just use in the, up at file, you can use search or you can use the search keys Control F on your keyboard, and you want to search for either GTM, which is Google Tag Manager or G, capital G dash. So that will show you if there’s a Google Tag or Google Analytics set up, [00:08:00] it’ll take you and you’ll see a little code in there.
If you don’t see that, it means that your website is probably not connected to Google Analytics or Google Tag Manager. And then you can go into Google Analytics and connect it and set it up. I’m sure if you ask AI or you Google YouTube or something like that, you’ll get information on how to set that up.
If you have it, but you’ve never really looked at the data and you don’t know how to access the data, you might think about who at your school may have had access to that before. Um, you can try logging into Google Analytics using your school email address and see if you can get to it that way. But it’s good to take a look if you can so that you’re actually using actual data and not just guessing or going on the assumptions, um, or the information that I’m sharing today, which while it will be helpful, it may not be actually accurate for your own website data.
Aubrey: I love, I love that. Don’t go on the feelings, but, uh, go for the, with the data and your data. Yeah. Right? Yeah. That’s great.
Tara: Yep.
Aubrey: Uh, so I know you hinted at this earlier. Can you walk us through [00:09:00] the pages? Like, what do you find on average to be the most important and most visited pages on a school website?
Tara: Yeah. And I would say with all, with with all I just said about data, if you do look at your Google Analytics data and you see different pages from the top few I’m gonna go over, I’d love to hear about what those are because we always like to hear that. These are generally the top pages visited on a school website.
And so if your family visit, if a family visits your school for the first time, they’re probably gonna land on, from their search on one of five or six top pages, and then they’re either gonna reach out to you or not. So I’m gonna go over those pages and then I’m gonna talk about some things you can do to improve them.
So the first one obviously is your homepage. This is the first impression that people have of your school. It’s what we all kind of start, the starting point for building a website, refreshing a website, sharing your website, and does it immediately communicate who you are and who you serve? That’s really important.
It’s what everyone wants their school homepage to do, right? So your homepage has to [00:10:00] answer really three questions right from the, right from the get- go. What kind of school is this and where is it? We like to put this at the very top of every page on a website. It helps Google know because there may be many Sycamore schools and so people wanna know if they’re on the right syco- Sycamore school, if it’s the one that’s near them.
So we like to put the location right up at the top. And what kind of school is it? Are you a elementary school? Are you K through eight? Are you, you know, K through 12? Are you pre-K? What kind of school are you? Put that up there at the top as well. And then families wanna know, are there, is the school the right fit for their child?
You know, what, what special things do you offer that might be a fit? Do you, does the child have some learning exceptions? Do they have, you know, are they really, really talented with the arts and you wanna really focus on that? Is this school focusing on the things that, that your family is looking for?
And, and what do I do next? How do I get in touch? So of course, those are the three top questions that a website homepage should [00:11:00] answer. And we often see mistakes like focusing too much on the history or the awards or, you know, the accolades. You know, we are the top school for whatever. That’s maybe not as important as what we’re gonna offer to your students.
So what is the family’s experience gonna be at your school? For 2026, I would say we, and this is not necessarily new, but, uh, uh, an authentic video, 16 to 90 seconds. I know Joe Monzo has been a guest on our show before and we talked to videographers about creating authentic videos that tell stories.
And also we see a lot of those B-roll background images at the top of a, of a homepage website as well. I’m
Aubrey: curious, uh, what about hero images?
Tara: Yeah. So that background B-roll, um, as a hero area is very popular on schools, and we love them if they’re done right. So we we make sure that they’re optimized.
They should be less than 30 seconds and they should be designed [00:12:00] to be a background video. They should not be a snippet from your, um, you know, your storytelling video where someone’s talking to the screen, but you can’t hear them. And you also wanna make sure that they, that sound does not turn on automatically, right?
You want that to be just a, the, the, the best B-roll background videos for a hero area are smooth. They show a personality right off the bat. They show some action, but they’re not jerky and they’re not causing you to kind of get a little bit dizzy looking at them. They need to be really well done. And if you don’t have the capability to offer that, then use photos.
Then hero photos can be great or better than video if they’re done well. You can do a series of different videos, but make sure that they’re authentic, I mean, uh, uh, a series of photos, but make sure that they’re authentic photos, not generic or stock photos, not a big group of a bunch of kids in a field.
You wanna have some engagement with the student’s faces, with the [00:13:00] parents or the faculty faces so that you really get a feeling of putting yourself or your child in that, in that scenario. So that’s the homepage. Let’s talk about the next page that’s the most important and that’s most often visited.
And of course, that’s your admissions page, your how to apply page. So you can have, we have what I call top level pages on a website, and then subpages below that if you think about, you know, uh, different chapters and then different sections within the chapters. So your admissions section is really important.
And you can have subpages within that, but that, that first landing page for admissions needs to be the most goal oriented page on your website. You need to be really clear on what the steps are. Many schools have a process, right, where you have to create an account and it can be a little bit daunting for families.
So explain that. Tell them what they’re getting when they’re logging in. Are they giving away all of their information? Is it really easy? Does it take a lot of time? So make sure that families [00:14:00] understand, and they probably do if they’re exploring different schools that they have to create an account in order to apply.
But before that, maybe give them the opportunity to engage with you without having to go through that process. And that, you know, that’s tricky because you want to get them into your CRM, but try to make it, don’t make hurdles that they have to jump through. Families wanna know the timeline. They wanna know when they apply, how long it takes, how long they have to wait to hear back, what the cost is, what the process is.
And also, again, on this page, it’s the opportunity for you to talk again about what makes your school a good fit. So put that information there in case people are coming to your admission page right away, in case they come to your homepage and click right away on that admission apply or inquire button, put your information, repeat your information there about what makes your school a good fit.
And then make sure you’re not burying the inquiry form or the request information button. Make sure that that’s right there at the top and maybe even repeat it a few times throughout the page. I would recommend that you put on this [00:15:00] page, like, “Is our school right for your child?” Maybe some FAQs there that help build trust, that creates some schema.
If you know what schema is, that’s what creates that good search nutrition, um, and helps people looking for searches. FAQs are often used to serve up information in that AI information that you see, the AI summaries. So put in some, some FAQs onto that admission page that can really help really give it a boost as well.
Aubrey: I love that. The idea of being honest about fit, I think that’s something that really resonates with parents so they can say, “Oh yeah, this is for us.” Or maybe this isn’t for us because you’re probably not for everyone. Um, and, you know, it’s great marketing to be having that honesty and authenticity and talking about fit.
Tara: For sure, yeah. All right. Let’s go on to number three. This one, um, we’ve talked about before, actually, the tuition and financial aid page. Families go right there before they even really get going [00:16:00] too far into your website and into learning about your school, they wanna know if they can afford it. We had a whole podcast episode with Dale Seaberry about how to make your tuition page more engaging, so I encourage you to go listen to that.
But this is the page that schools are afraid of. I have schools who say they don’t wanna put their tuition on their website because then they’re revealing that information to their competition. They don’t, they don’t want to be out there with that. They don’t wanna be tied to it even sometimes. They wanna, you know, be able to be flexible.
But so hiding the tuition information is a red flag though for families. If they can’t find that there, it makes them feel like you might be changing your tuition all the time, that you’re hiding it. So you need to put that number on there or a range if it’s a range. You know, if you have different financial aid packages, if you have, you know, different offerings, but you need to have some dollar figures on there.
Families are gonna find the information somewhere. If they don’t find it on your website, they’re gonna find it somewhere else and it might not be [00:17:00] accurate. So use this opportunity to have transparency in your tuition and your financial aid, that’s gonna create trust. And you can use this page to explain, again, why this, why your school is a good value, why it’s a good fit, what your philosophy is in your process.
So it’s an opportunity also to really speak, speak more about what your school’s about while people are also investigating the cost.
Aubrey: That’s so true. I love that you brought up the transparency and trust because hiding that tuition is definitely a red flag for, for parents. I’m curious, uh, for those who didn’t, um, know, the Dale Seaberry episode was episode number 91, I believe.
Um, so definitely look that up. So thanks for talking about this, Tara. Now, I’m curious, what’s, what’s the fourth page on your list?
Tara: All right. So next we have your about page, often known as your mission and values page or a welcome page. So it’s often underutilized with like kind of generic committee written type of language that doesn’t really say much or [00:18:00] it’s just, you know, a, a wrote statement of your mission and values.
But again, families now, they’re really looking for alignment. If they’re going to be investing in a school, they want to make sure that they’re aligned with your values, with your culture, with your approach to learning. So this is an opportunity to go a little bit deeper into that. It’s a great place for a genuine message from the head of school, whether a video or a well-written welcome letter, you know, real language about what your school stands for, what you believe.
And a common mistake on this page is just listing, again, just listing your mission and your mission statement and putting in some accreditations and awards or things like that without really engaging in, in content about your school and what you’re all about.
Aubrey: That’s great. And I’m curious, what’s number five?
Tara: All right. So number five on my list is your program page or your academics page. So of course, families are coming and they’re [00:19:00] looking for an independent school because they, they want their children to be able to learn and they want to make sure that you’re offering oftentimes a rigorous academic program or a program that’s aligned with the needs of their child.
So these often feel kind of like brochure pages, lists of courses or different grade levels, but, but again, what families want is what is, what’s this gonna look like for my child? What’s the day look like? What are they gonna love about learning here? Show some great images, put a video here. Maybe this is a great place for some testimonials from students about what they love about their classes.
Student spotlights, teacher voices, you know, day in the life type of thing could be really valuable. And we don’t see this content very often on these program pages, but I think that it’s something that you’re gonna see more of as we get into more storytelling opportunities on school websites. We talk about it a lot, but it doesn’t actually get implemented very often because it is more [00:20:00] effort, right?
Aubrey: Absolutely. But I would love the day in the life. I mean, pa- parents really wanna picture their child at a school and the day in life really brings that together. Mm-hmm. So thanks for mentioning that. I’m curious, do you have a rule of thumb for how much text is too much on these pages?
Tara: Yeah. I can’t tell you.
Probably 90% of schools that we talk to when we first engage with them, they say, “We have too much text on our site. We have too many words. We wanna cut it down.” And as I alluded to at the beginning, I kind of say, yes, you can cut your content back, but, but do it intentionally. There’s not really a limit, um, there’s not really a maximum or a minimum limit uh, as terms of how much content.
You wanna say what you need to say, and you wanna do it in a readable way. So it’s not necessarily having too much content. I think more content is better than not enough content, because again, your site’s being scanned by bots, by, by algorithms, and so the more content there that they can learn about you from, the better.
But make sure that it’s readable. Use subheads, use sections, [00:21:00] use accordions, use tabs, create ways to present your content in a way that’s more engaging than just paragraphs of, you know, 18 point text. Have it, make sure that you’re organizing it and making it easy to scan, use bullet points, those types of things, and that way you won’t feel overwhelmed by how much content is there, but don’t create content just to have it, but say what you need to say naturally in your own voice, and, um, and I think you’re not gonna go wrong.
I’m gonna add one more page to our list, and that is the contact page. It can be your Visit Us page, but usually we just have a generic contact us page, and it is usually that, just generic, but it’s, it’s really often neglected. So put a picture of someone, put a picture of your admissions person, or your head of school someone on that page so that, again, you’re putting some personality to the school, not just a map and a list of your address and a [00:22:00] contact form but also this is an, another opportunity for you to have some next steps.
Put in a, put a inquire button on your contact page, put, uh, you know, a link to your upcoming open houses on your contact page. And if you’re using a chatbot, which more and more schools are exploring right now, make sure that that is helpful and actually routes to a human quickly. The chatbots are great and I’m starting to, I’m experimenting with one on my own website, but I think if they look too generic, they can do more harm than good, um, because families know that they’re just chatting with an AI agent and nobody really wants to do that, right?
Aubrey: I love that you mentioned chatbots though, Tara. I think and speaking of chatbots, that brings me to thinking about AI. Um, and you mentioned that earlier in the context of how families are searching, but I kind of wanna flip it around, um, how can AI actually help school marketers improve these pages?
Because I know a lot of our listeners are maybe one person marketing [00:23:00] teams or wearing multiple hats, including marketing and are hearing so much about h- how do you a- use AI for things, so I’m curious how they might use it for this.
Tara: Yeah. I mean, everywhere we turn, there’s, there’s, you know, different episodes on podcasts and webinars on how to use AI for different things.
And I, of course, use it as well. I’ll say something interesting as an aside is that as, as someone who’s got adult children, you know, people in their 20s really hate AI and make fun of, of, uh, the older generation for using it so much. And so I’m, I’ll be really curious to see as those 20 somethings become parents, how they’re reacting to content that is AI generated sometimes quite obviously.
So as much as I will recommend using AI, I also will really give you know, a very clear warning to be really careful about becoming too dependent on it and, and too much copying and pasting of it [00:24:00] because it is going to become more and more obvious that it’s being used and people are going to be more and more turned off by it.
So you want to make sure that it is not a replacement for your voice, but that you’re using it as an assistant. So, you know, going like page by pa- page with some examples of how we’ve been using it is to, for example, try pasting the text or your, your PDF or your whole, a link to your homepage into ChatGPT or Cloud and ask a very specific question, right?
Does this immediately communicate what my school is doing, who we serve, and what makes our school different? And ask what’s missing. And you might get back, you probably will get back an honest assessment of what might be missing from your homepage and what it’s communicating. So it’s a good kind of test and it might, they might, you can also ask for some variations on some headlines and, and get, get some options for something that might be more compelling than just the name of your school as the headline in your hero [00:25:00] section.
For your tuition page, similarly, you know, you can really use AI to help if you’re a little bit nervous about the language on that page, right? Um, you can say, “Help me write a financial aid section that’s transparent and warm, not defensive.” And then take that and make it into your own language, but it might help you feel more comfortable communicating that you know, some of your selling points on your tuition page without sounding too defensive or corporate or legal sounding.
Um, so those are some really good ways to use AI. I think, um, on your admission page, you can also ask, like, what questions are unanswered on this page, you know, what would make someone hesitate to submit an inquiry? And that might give you, uh, some insight as well into whether you’re communicating clearly enough how easy it is to inquire.
For SEO across all your pages, you can ask ChatGPT or Claude, “What questions do parents of elementary [00:26:00] school age children ask when researching independent schools?” Right? That’s a pretty basic thing and see if your page content actually answers those questions. We’ll often go in and, and type, you know, if our school’s in a, in a market, we will say, you know, “What are some of the best private elementary schools in Houston?”
And your school may or may not come up there, and if it’s not, you can say, “Why, why, why aren’t you listing my school there?” And it will tell you. So it, you can really use it in some powerful ways, but just to caution that if you’re using it for messaging, be sure that you’re being really careful about that.
It is so tempting to just quickly copy and paste, but I think you need to really make sure you’re going over it and, and checking it over and customizing it for your own voice.
Aubrey: Yeah, that was so good, Tara. And I, I would say I loved what you said about asking why you’re not listed because I know so many schools get frustrated because they’re like, “Why aren’t we listed?”
[00:27:00] Great. Asking is, is a, a wonderful thing. And then I appreciate what you talked about earlier about the I, I do believe there will be an AI backlash at some point, right? And so just keeping in mind that, and you gave some great tips about that. Are there any other … You mentioned caution here. Are there any other things that you would recommend beside what’s already been mentioned, um, that schools not use AI for when it comes to your website?
Tara: Yeah. I mean, don’t just ask it to write your about page. That’s not, you know, don’t give it your current about page and say, write a new one or something like that. You’re not gonna get something customized. And, you know, having used it enough myself, I can tell you that the, it starts to sound the same for every school.
And, and we see that when we, when you look at a school, you can tell if a website is generic, it looks generic. So you wanna make sure that you’re giving it your raw material, your actual mission statement, what you’re proud of, and asking it to help you shape and refine it, but not make it and just copy and [00:28:00] paste that.
I would say also have, have a human person read the content out loud before you put it live on your website. Sometimes when you hear it, you can tell that it doesn’t sound like a real person at your school would sound like, right? So then it’s not done. And then use AI to start or unstick your writing process, but not to finish it.
Again, like your authentic voice is what makes you different.
Aubrey: I love that. That’s such good framing. AI is a collaborator, not a ghostwriter, right?
Tara: Um- mm-hmm.
Aubrey: I know our listeners are super busy. You know, what are the quick wins? And like meaning if someone is listening and can only do one or two things, I mean, they’re probably bogged down with a million things.
Yeah. What are those one and two things and how they, should they prioritize? What should they prioritize?
Tara: Yeah. And, you know, we’re coming into the summer months, so it’s an opportunity to, to put this on the list for, for the summer if that works with your schedule. But, you know, the, starting with what we started with, which is logging into your [00:29:00] analytics, looking at Google Analytics and just making a list of those top 10 pages, you can download a PDF of it and see if there’s anything surprising there.
That’s a good first step. I would say other things to look for and take care of right away are making sure that you have a clear call to action at the top of every page in the header. You know, don’t make families scroll to find schedule a tour. If that’s your first main call to action, make sure that that’s present everywhere.
Sure. Read your tuition page out loud. Again, hearing it is often helpful versus just reading it because I know when I read things now, I’m so accustomed to skipping and scanning that I might miss things. So reading it out loud can really help. Do it with your coworker and then you can, you might catch things or be able to improve it just by how it sounds.
Look at your website on your phone. Of course make sure that you and your, your colleague who has an Android phone are both, if you have an iPhone that you’re looking at on [00:30:00] both types of phones to make sure that it’s working properly. If you haven’t updated, if you have a photo on the hero section of your homepage, summer’s a great opportunity to take some fresh content from, you know, the end of the school year when the weather was nice and everybody was outside at their school field day or whatever, having a great time to update the images on your homepage.
And then that contact page that I mentioned, that neglected contact page, work on that a little bit. Put a photo there. Put a photo of, from your field day there and put a call to action on that page for people to inquire to your school.
Aubrey: Wow. Tara, this has been so actionable. Last thing, if you had to leave our listeners with like one big idea from today, what would it be?
Tara: I think, you know, that data, starting with the data, to make sure that what I’m telling you matches, uh, you know, that we’re not just making the assumption that Tara says are your top pages, but looking at what there might be something special about your school that people are being drawn to, um, that is more important than, than the top [00:31:00] pages that I’ve listed here.
Um, so looking at what families are actually visiting and, and don’t be afraid to use AI, but just make sure that you’re careful with it.
Aubrey: Awesome. So good. Um, just a reminder, everyone, links, resources, and show notes for today’s episodes are at mindfulschoolmarketing.com. And if this episode was helpful, we’d love if you would share it with a colleague and leave us a review.
It really does help other school professionals. And I just wanna give a shout out to Tara if you have questions about websites, she’s amazing and, um, you should definitely visit DesignTLC to work on. Thank
Tara: you.
Aubrey: And until next
Tara: time. Thank you.
Aubrey: Yeah.
Tara: Yeah, thanks. This was really fun. Love talking about website stuff.
So yeah, reach out if you have a question and thanks for all the great questions, Aubrey.
Thanks for joining us on the Mindful School Marketing Podcast. We’d love it if you pop into iTunes and leave a review, five-star preferred. Let us know how you like the show. It helps us improve what we’re doing and helps others find us too.
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