130. Your School Website’s Most Important Pages in 2026 and How to Make the Most of Them

By the time a family lands on your website, they’ve already done their homework. They’ve Googled, scrolled your social media, and asked around the neighborhood, so when they finally get to you, they’re not really browsing anymore. They’re evaluating. And the pages they land on first are either going to move them forward or send them somewhere else.

In this episode, we dig into which pages on your school website are doing the most work right now and what it actually takes to make them count. From your homepage to your often-neglected contact page, we talk through what families are looking for in 2026, where most schools are falling short, and how to use your own data to make smarter decisions this summer rather than just going on assumptions.

In This Episode, We Discuss:

  • How to pull your top pages report in Google Analytics, what the engagement time data is actually telling you, and why the numbers can be more surprising than you’d expect
  • Why families are visiting your faculty and staff page before they ever inquire, and what that means for how you build it
  • What your homepage needs to answer right away, and the common mistakes schools make by leading with history and awards instead of fit
  • Why hiding your tuition information tends to backfire, and how to use that page to build transparency and trust at the same time
  • What your about page is actually for and why a committee-written mission statement isn’t doing the job anymore
  • How to use AI as a collaborator on your website copy without losing your school’s voice or sounding like every other school out there
  • The quick wins worth prioritizing this summer if your plate is already full

About Tara Claeys:

Tara Claeys a seasoned website designer and developer with a marketing background going back over 30 years. Her passion for childhood enrichment helps guide a user-focused approach to websites for independent schools and education-focused nonprofits.

As a small agency, Design TLC works one-to-one with small schools and nonprofits who need a professional, performant, user-friendly and affordable website.

Find Tara Claeys:

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