Episodes
53. Marketing Catholic Schools with Kristin Moore & Alicia Sullivan
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Kristin Moore is the Director of Marketing & Enrollment for the 72 Catholic Schools in Western Washington in the Archdiocese of Seattle. Her dynamic strategy and practical resources have been shared with schools across the country and inspire a more contemporary approach to expanding the mission of Catholic schools. Alicia Sullivan is the Director of Marketing & Admission at St. Luke School in Shoreline, Washington which is a suburb north of Seattle. St. Luke is the very first IB Catholic School for primary and middle years programs on the West Coast and Alicia in her 10 years has been instrumental in the growth of this unique community.
51. Small School Leaders Conference Review with Aubrey Bursch & Tara Claeys
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Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online. Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.
50. How Experience Strategy Works For Independent Schools with David Willows & Suzette Parlevliet
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Suzette Parlevliet is Co-founder and Experience Director at [YELLOW CAR]. With a background in hospitality management, she has worked at the International School of Brussels for nearly a decade, where she oversaw the school’s brand development, communication strategy, web design, content production and, ultimately, the schools’ family experience. Today, Suzette brings expert insight into the day-to-day life of an innovative Experience office and is skilled at supporting others to be successful in their role.
49. Marketing Your School to Gen Y and Z Parents with Timo Nieuwoudt
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Timo leads the marketing team at Digistorm, a software company that specializes in K-12 schools. Unlike most tech marketers, he believes in the power of building brands around the people they’re meant to serve, and then using a mix of traditional and digital channels to connect with the audience. Professionally he’s worked as a solo marketer and within larger marketing teams, in the travel, technology, and now the education space. He lives in what’s called the Sunshine State of Queensland in Australia, which might explain why he’s a firm believer there’s enough sunshine in the world for all of us.
48. How Funnels Can Help Your School’s Enrollment Process with Jesse Meadow
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Co-founder and managing director of Schoolcraft Digital. Since 2020, he has been helping schools reach their prospective parents using long term, multichannel digital marketing strategies and tactics.
47. Storytelling and a Brand Vision Process for Schools with Michelle Mercurio
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Michelle is a brand catalyst and authenticist (auth-thentic-ist) who helps visionaries clarify their purpose, voice big visions, & vault marketing hurdles through story & self-trust. She believes that marketing should be transparent and easy.
46. Key MarCom Trends for Your Independent School with Rob Norman
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Rob is the Best Boy and co-founder of InspirED School Marketers. Rob, and his wife Liza, created after owning a branding and marketing firm for 25 years that specialized in independent schools. For their next chapter, they decided to provide a free, professional development resource and community for private school marketers worldwide.
45. Valuable Tips for Multicultural School Marketing with Maritza Lizama and Pamela Nieto
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Maritza Lizama and Pamela Nieto are the dynamic duo behind Captiva Branding, a female-founded, full-service marketing and communications agency based in Washington, DC. With a combined 30+ years of experience, they help bold and mighty small businesses and nonprofits simplify their marketing and clarify their messaging. As brand therapists, they help build healthy and vibrant brands through powerful storytelling and strategy to captivate their audience’s hearts, minds, and wallets.
44. Strategic Academic Planning to Evolve Your Small School’s Program with Mike Gwaltney
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Mike spent 30 years working in private, independent schools, holding most every position on the academic side of school, from teacher to associate head. Now, Mike is a consultant with independent school management ISM and offers consulting services on topics like leadership, strategic academic planning, faculty culture, teacher retention, teacher growth, student assessment, and more.
43. Overcoming Obstacles in Development and Alumni Relations with Margaret Schlachter
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Margaret is the Director of Development and Alumni Relations at Wasatch (Wah Satch) Academy. She has an extensive background in education. Prior to working at Wasatch (Wah Satch) Academy she spent nearly a decade helping develop and bring a voice to the sport of obstacle course racing as a business owner, author, writer, former professional athlete, and editor-in-chief of the largest online media source in the industry.