Episodes
Embracing Perfectionism with Katherine Morgan Schafler
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Katherine Morgan Schafler, LMHC, is a psychotherapist, writer and speaker based in New York City. Formerly an on-site therapist at Google, she earned her degrees and training at UC Berkeley and Columbia University, with post-graduate certification from the Association for Spirituality and Psychotherapy.
Rethinking Fundraising Events with Chris Pryor
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Chris Pryor, the founder and principal of Lead Team Partners. With a career spanning more than two decades in independent schools, Chris has worn many hats from Director of Admission to Assistant Head for Advancement. His vast experience and extensive network make him a trusted advisor for schools seeking assistance in partner searches. Chris’ background and knowledge in development, enrollment, marketing, and communications make him a valuable resource for those looking to rethink fundraising events.
Tips and Strategies for School Social Media With Andrea Gribble
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Andrea’s passion is helping schools recognize their daily awesomeness and sharing that story with the world. She’s built a team that celebrates hundreds of schools across the country! #SocialSchool4EDU provides full social media management and runs a vibrant online community that provides ongoing professional development for school social media champions. She also hosts a weekly podcast, Mastering Social Media for Schools, and is the author of the new book Social Media for Schools: Proven Storytelling Strategies & Ideas for Celebrating Your Students & Staff – While Keeping Your Sanity.
What School Marketers Need to Know About AI and ChatGPT with Pam Aungst Cronin
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Pam Aungst Cronin is a widely recognized SEO, PPC, and web analytics expert, President of Pam Ann Marketing, LLC, and founder of Stealth™ Search and Analytics. Pam describes herself as a “major nerd” who has been playing with computer code since 6 years old and tinkering with websites since the dial-up internet era. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Since then, Pam has won several awards, including being named one of SERP Stat’s “Top 10 Women in SEO”, and has been featured in 3 books, numerous podcasts and webinars, all of the major search engine publications as well as national media outlets.
54. Email Marketing Strategies for Schools with Rebecca Bernardo-Hartley
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Rebecca is the Marketing & Communications Manager at The Wolf School in Rumford, Rhode Island. With a background in video and photography, Rebecca discovered her love for digital marketing early in her career and returned to school to complete her master’s in Digital Marketing & Design at Brandeis University. With over 7 years of school marketing experience, Rebecca is passionate about showcasing each school’s unique story through marketing.
53. Marketing Catholic Schools with Kristin Moore & Alicia Sullivan
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Kristin Moore is the Director of Marketing & Enrollment for the 72 Catholic Schools in Western Washington in the Archdiocese of Seattle. Her dynamic strategy and practical resources have been shared with schools across the country and inspire a more contemporary approach to expanding the mission of Catholic schools. Alicia Sullivan is the Director of Marketing & Admission at St. Luke School in Shoreline, Washington which is a suburb north of Seattle. St. Luke is the very first IB Catholic School for primary and middle years programs on the West Coast and Alicia in her 10 years has been instrumental in the growth of this unique community.
52. Leadership Strategies for Small Schools with Susanne Carpenter
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Susanne is a strategy and leadership consultant and the principal and founder of Carpenter Leadership Consulting. As an educational leader for more than 20 years, Susanne partners with independent school leaders to develop and advance high-functioning and strategy-focused leadership teams.
51. Small School Leaders Conference Review with Aubrey Bursch & Tara Claeys
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Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online. Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.
50. How Experience Strategy Works For Independent Schools with David Willows & Suzette Parlevliet
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Suzette Parlevliet is Co-founder and Experience Director at [YELLOW CAR]. With a background in hospitality management, she has worked at the International School of Brussels for nearly a decade, where she oversaw the school’s brand development, communication strategy, web design, content production and, ultimately, the schools’ family experience. Today, Suzette brings expert insight into the day-to-day life of an innovative Experience office and is skilled at supporting others to be successful in their role.
49. Marketing Your School to Gen Y and Z Parents with Timo Nieuwoudt
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Timo leads the marketing team at Digistorm, a software company that specializes in K-12 schools. Unlike most tech marketers, he believes in the power of building brands around the people they’re meant to serve, and then using a mix of traditional and digital channels to connect with the audience. Professionally he’s worked as a solo marketer and within larger marketing teams, in the travel, technology, and now the education space. He lives in what’s called the Sunshine State of Queensland in Australia, which might explain why he’s a firm believer there’s enough sunshine in the world for all of us.