Episodes

83. Key Takeaways from the VAIS Advancement Institute

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82. Maximizing the Impact of Marketing and Fundraising Videos For Schools with Helen Saks

Helen Saks is the CEO and Founder of Striking Media, a visual communications company, based in Falls Church, that specializes in videography and photography. British born, Helen got her break at BBC Television Center in London in comedy and spent years on the British equivalent of ‘Good Morning America.’ She has been in NV since 2016 and is thrilled to work with local businesses and nonprofits to create visuals that make an impact and get results.

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81. Teaching Happiness At Your School with Greg Angilly

Greg Angilly is currently the Head of School at Virginia Beach Friends School. After completing a Yale course about Happiness, Greg created a unique curriculum aimed at helping middle and upper school students better understand the human brain and how we can create true happiness in our lives. Do you ever wonder … can you actually teach people how to be happy? Greg certainly believes so

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80. UnMarketing Schools and Listening To Faculty with Terry Dubow

Terry serves as the Director of Communications and Story at Marin Montessori School in California. He has worked at various independent schools around the country from Ohio to New Hampshire, Pennsylvania and now California. He earned a bachelor’s degree in English at Skidmore College and his master’s in journalism at The Ohio State University. A middle and high school English teacher for more than 20 years, he’s also served in various administrative roles from the Director of Communications at Hathaway Brown to the Associate Head of School at Westtown. His most recent work focused on helping launch the Mastery Transcript Consortium and the Mastery School of Hawken.

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79. Should Schools Run Ads In-House or Outsource? with Liz Zweigle

Liz is Director of Marketing and Sales for Truth Tree, a digital marketing agency supporting private schools in their digital marketing efforts with data-driven research, analysis, and testing to engage with prospective parents.

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78. Making Sense of Social Media Audits for Schools With Karl Boehm

Karl is a long-time marketing strategist for Independent Schools. He runs several companies dedicated to serving private schools including Help One Hundred Schools and Everest Private School Growth Group. He has helped hundreds of brands grow over the years including Johns Hopkins, Westminster School, Friends Meeting School just to name a couple. He frequently speaks on how schools can increase their enrollment from growth programs including digital advertising, SEO, social media marketing, content marketing, and by aligning the enrollment journey with their digital marketing funnel.

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77. Tips For A Successful School Website Redesign with Barb Doyle

Barb Doyle is the Director of Marketing & Communications at Renbrook School, a Preschool through Grade 8 day school in West Hartford, CT. She has a diverse background with more than 25 years of marketing, graphic design, operations, and leadership experience in education, healthcare, and publishing.

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76. Rethinking the Independent School Business Model with Peter Baron

Peter has spent the past 20+ years serving independent school, including five years as the Chief Member Relations Officer at the Enrollment Management Association, and as board member, and champion for independent schools, with a primary goal of helping schools and school leaders succeed. Today, he helps schools reimagine the challenged independent school business model.

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75. How To Effectively Lead and Market Summer Camps Auxiliary Programs For Independent Schools with Nat Saltonstall

Nat is the Founder and Executive Director of SPARC, the Summer Programs and Auxiliary Revenue Collaborative. Nat is passionate about independent schools, experiential education, summer and after school programs, professional networks, and effective leadership.

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74. What Schools Can Learn From the 2023 Niche Marketing and Parent Surveys with Angela Brown

Angela is the Manager, B2B Brand Strategy at NICHE, where she supports content and partner engagement strategy in Niche’s work with K-12 and higher education institutions. Before joining Niche, she was the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school outside of Washington, DC. In addition to developing research and content for Enrollment Insights, Angela is a frequent conference presenter, guest author, and podcast guest. Welcome, Angela!

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