41. Creating an Emotional Connection with Prospective Families on Your School’s Website with Rob DiMartino
Rob is Co-Founder and Chief Evangelist at Finalsite, and has presents globally on effective use of strategic web communications for independent schools. Rob brings 25 years of experience working with the internet in the education arena. His experiences have included working with over 2000+ Educational Institutions across the globe ranging from the smallest independent schools to the largest universities to help maximize the potential of the web for their institutions all while raising his four children with his wife and three dogs in Northwest Connecticut.
Patricia travels the nation helping school districts improve their communication practices. Patricia served 10 years as the Executive Director of Family Engagement for the third largest school district in Indiana. She holds two degrees in journalism from Northwestern University and spent 15 years in television news. Patricia has combined her two careers, education and journalism, to bring a fresh, unique perspective to the intersection of family engagement and school-home communications.
Janet is a nationally known educational public relations professional with more than 20 years of school PR, crisis communications and enrollment marketing experience. She is accredited in public relations and is a member of the Public Relations Society of America College of Fellows (500 of the top PR pros across all industries).
38. Increasing Enrollment by Viewing Parents as Customers and Schools as Businesses with Antony and Greg Campitelli
Greg is co-founder and Director of Enquiry Tracker. Having spent 40 years in the sector, Greg is one of the most experienced marketing professionals in education. He was a teacher, Year Level Coordinator and Director of Development. He has been on several Boards for schools and not-for-profits. He is the publisher of a national education magazine. He is also the co-host of Ticker Ed education streaming program. He has four children.
Antony is the co-founder and CEO of Enquiry Tracker. In addition to building a company that people love to work at, Antony is passionate about creating scalable products that are not just about solving challenging problems but are fun to use. With over 30 years in Silicon Valley high-tech industry, Antony is an entrepreneur and marketing exec with extensive experience in all aspects of marketing and product management. He has held executive positions at Planet Labs, Apple and Macromedia, and several startups. When not building a business, you can bug him about cooking on his big green egg. He has two kids.
Andrea’s passion is helping schools recognize their daily awesomeness and sharing that story with the world. She’s built a team that celebrates hundreds of schools across the country! #SocialSchool4EDU provides full social media management, offers an intensive Social Media Bootcamp, and runs a vibrant online community that provides ongoing professional development for school social media champions.
36. Helping Women School Leaders Overcome Perfectionism and Procrastination with Rebecca Malotke-Meslin
Rebecca is the founder of Pleasantly Aggressive Coaching & Consulting, where she coaches women working in independent schools to confidently own their leadership. For the past 14 years, she has served independent schools in New Jersey and Illinois, leading enrollment management, financial aid, marketing, and communications. She is passionate about empowering women and organizations to eliminate barriers and reduce biases, in order to create more inclusive spaces.
Brad Entwistle is the Founding Partner of imageseven in Australia. Since 1990, he has led his team on a mission to amplify the impact of schools by working directly with school Heads, tailoring solutions to maximise their communication and marketing effectiveness.
Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention and revenue.
Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.
Angie has spent the last decade helping schools identify their enrollment marketing challenges in order to develop and execute a strategic campaign designed to achieve their goals. With a knack for digital strategy and analytics, Angie has helped over 250 colleges, universities, and K12 schools with result-driven digital marketing solutions. When not working with schools and staying up to date on the latest Google changes, Angie can be found spending time with her friends and family (especially her kids and chickens!) and enjoying all that her wonderful home state of Massachusetts has to offer.
Bob is the founder and current President of Edu-Tech Academic Solutions, technology support, management and training solutions partner of choice for independent schools throughout the Philadelphia region. Bob has been providing consulting and support services in the commercial advertising and K-12 educational environment for over 30 years.