Episodes

15. Understanding Attrition & Improving Retention at Your School with Jill Goodman

Jill Goodman is a consultant specializing in helping independent schools better understand student attrition and improve retention. She also conducts brand-related qualitative research and leadership mentoring for independent schools. Jill helps schools harness the combination of smart methodology, creativity, and compelling messaging that is essential to stand out from the competition.

Watch video, read show notes and transcript →

14. How to Effectively Engage & Connect with School Volunteers with Cristin Caine

Cristin Caine is the founder and CEO of Charity Connect, a nonprofit which facilitates volunteerism through personal connection. Cristin’s background in special events fundraising and as a Montgomery County Public School teacher combined with her own fulfilling volunteer positions led to her passion to ensure that everyone who wants to be volunteering is volunteering. Cristin currently volunteers as a mock interviewer with SEEC and as a resource family for Generation Hope.

Watch video, read show notes and transcript →

13. Diversity, Equity, & Inclusion in Independent School Marketing with Valaida Wise and Jen Cort

Dr. Valaida L. Wise is the President of Dr. Valaida Wise Consulting, LLC. The firm supports schools and other organizations in the areas of diversity, equity and inclusion, governance, and leadership. She is also a faculty member in the Graduate School of Education at Johns Hopkins University in Baltimore, MD where she teaches diversity, equity, inclusion, and issues of social justice. Her research interests center on exploring the lived experience of families of color in independent schools and the application of a broaching framework in organizations. An educator for more than 25 years, Dr. Wise has served as the Head of School of several independent schools in the Washington DC region. Additionally, she serves on the board of several professional organizations and independent schools.

Jen Cort is a diversity, equity, inclusion, and justice consultant working with schools and organizations in multiple countries. As an educator and clinical social worker, Jen has served as an assistant head of lower school, head of a middle school, and senior administrator as well as a counselor in lower, middle, and upper schools and private practice. Jen works with groups to create sustainable and systemic change and to live out their missions regarding diversity and inclusion. ​ Jen has keynoted at national conferences, hosts a diversity institute, is a frequent contributor to publications, and her work has been quoted in Racing Toward Diversity, Insights, NAIS Independent Journal, Washington Post, Boston Globe, New York Times, and more. Jen is the host of an internationally syndicated podcast Third Space With Jen Cort.

Watch video, read show notes and transcript →

12. Using Canva to Uplevel Your School’s Social Media & Design with Roger Coles

Roger Coles is the founder of My Social Designer, where he helps entrepreneurs and organizations create graphics in minutes with customizable Canva templates. You may have seen his work on the largest Bible app (YouVersion), or on Canva.com. He’s passionate about his family, creativity, and becoming 1% better at something every day.

Watch video, read show notes and transcript →

11. Avoiding Burnout & Embracing Wellness with Stacie Barber

Stacie Barber is a Transformational Mindset and Life Coach for women who want to come back home to themselves — in mind, body, + soul. She loves guiding her clients to trust in their “inner compass” and stop second-guessing themselves. Through mastering the art of turning down the volume on external expectations and tuning back into their inner knowing, the women she supports begin to remember who they were before the world told them differently, and in turn, reconnect with their authentic desires, vision, and purpose.

Watch video, read show notes and transcript →

10. Reflecting on Small School Admissions with Melinda Ellingsworth & Kelly Nguyen

Melinda Ellingsworth is the Director of Advancement at Walden School, a 280-student K-12 independent school in Louisville, KY. Melinda formerly served as the school’s Director of Admissions for two years. Melinda and her team are responsible for establishing the overall admissions and enrollment strategies based on a thorough evaluation of enrollment trends, marketing analysis, and outcome measurement. Melinda oversees the Admissions, Development, and Marketing Departments.

Kelly Nguyen is the Director of Admissions at Butler Montessori, a small independent Montessori School in Darnestown, MD. She taught Lower Elementary there for five years before taking on the administrative role. She oversees all aspects of admissions and directs the process from inquiry through enrollment. This year because of the pandemic, Kelly also returned to the classroom as an Upper Elementary teacher. Developing easy-to-use organization systems supported Kelly in balancing the responsibilities and tasks that come with admissions and being an educator.

Watch video, read show notes and transcript →

9. The Power of Streamlining School Marketing Workflow and Project Management with Taylor Mobley

Taylor Mobley is a mom, content creator, Project Management & Productivity Coach, and host of the Hustle Like a Mother podcast. Her mission is to help women streamline the systems behind their business so that they can live truly in their zone of genius. 

Watch video, read show notes and transcript →

8. Demystifying Facebook Ads & Understanding Your School’s ROI

Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth – she realized that her organic efforts would need to be amplified by highly converting ads!

Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners – spending THOUSANDS of dollars on ads each month at her boutique marketing agency. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy – so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend.

Watch video, read show notes and transcript →

7. DISC, Continuous Improvement, and Building Relationships that Work with Brett Cooper and Evans Kerrigan

Brett and Evans, of Integris Performance Advisors, help professionals build work relationships that really work. Over the last twenty years, they’ve influenced thousands of people in government, non-profits, and corporate America to work together in more productive, more effective, and more human ways. Both of our guests are widely recognized thought leaders and popular speakers on team dynamics, leadership, and operational excellence. Their keynotes always leave audiences inspired and ready to make a real impact.

Watch video, read show notes and transcript →
Mindful School Marketing Episode 6 Brendan Schneider

6. Keeping Up with the Changing Environment for School Marketing with Brendan Schneider

Brendan is one of the leaders in the field for teaching and knowledge about inbound marketing for schools. With his workshops, exclusive MarCom Society, the SchneiderB Media blog, his Schneider.FM podcast, his SchneiderB VirCons, and his SEO Coach software, Brendan continues to advance the abilities of the independent school admission, communication, and marketing professional.

Watch video, read show notes and transcript →