Suzette Parlevliet is Co-founder and Experience Director at [YELLOW CAR]. With a background in hospitality management, she has worked at the International School of Brussels for nearly a decade, where she oversaw the school’s brand development, communication strategy, web design, content production and, ultimately, the schools’ family experience. Today, Suzette brings expert insight into the day-to-day life of an innovative Experience office and is skilled at supporting others to be successful in their role.
Timo leads the marketing team at Digistorm, a software company that specializes in K-12 schools. Unlike most tech marketers, he believes in the power of building brands around the people they’re meant to serve, and then using a mix of traditional and digital channels to connect with the audience. Professionally he’s worked as a solo marketer and within larger marketing teams, in the travel, technology, and now the education space. He lives in what’s called the Sunshine State of Queensland in Australia, which might explain why he’s a firm believer there’s enough sunshine in the world for all of us.
Co-founder and managing director of Schoolcraft Digital. Since 2020, he has been helping schools reach their prospective parents using long term, multichannel digital marketing strategies and tactics.
Michelle is a brand catalyst and authenticist (auth-thentic-ist) who helps visionaries clarify their purpose, voice big visions, & vault marketing hurdles through story & self-trust. She believes that marketing should be transparent and easy.
Rob is the Best Boy and co-founder of InspirED School Marketers. Rob, and his wife Liza, created after owning a branding and marketing firm for 25 years that specialized in independent schools. For their next chapter, they decided to provide a free, professional development resource and community for private school marketers worldwide.
Maritza Lizama and Pamela Nieto are the dynamic duo behind Captiva Branding, a female-founded, full-service marketing and communications agency based in Washington, DC. With a combined 30+ years of experience, they help bold and mighty small businesses and nonprofits simplify their marketing and clarify their messaging. As brand therapists, they help build healthy and vibrant brands through powerful storytelling and strategy to captivate their audience’s hearts, minds, and wallets.
Mike spent 30 years working in private, independent schools, holding most every position on the academic side of school, from teacher to associate head. Now, Mike is a consultant with independent school management ISM and offers consulting services on topics like leadership, strategic academic planning, faculty culture, teacher retention, teacher growth, student assessment, and more.
Margaret is the Director of Development and Alumni Relations at Wasatch (Wah Satch) Academy. She has an extensive background in education. Prior to working at Wasatch (Wah Satch) Academy she spent nearly a decade helping develop and bring a voice to the sport of obstacle course racing as a business owner, author, writer, former professional athlete, and editor-in-chief of the largest online media source in the industry.
Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention and revenue.
Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.
41. Creating an Emotional Connection with Prospective Families on Your School’s Website with Rob DiMartino
Rob is Co-Founder and Chief Evangelist at Finalsite, and has presents globally on effective use of strategic web communications for independent schools. Rob brings 25 years of experience working with the internet in the education arena. His experiences have included working with over 2000+ Educational Institutions across the globe ranging from the smallest independent schools to the largest universities to help maximize the potential of the web for their institutions all while raising his four children with his wife and three dogs in Northwest Connecticut.