Episodes

50. How Experience Strategy Works For Independent Schools with David Willows & Suzette Parlevliet

Dr David Willows is Co-founder and Strategic Director at [YELLOW CAR]. Between 2005 and 2022, he was the Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in schools. He was recently listed as one of the world’s Top 10 International Education Influencers. An author and regular keynote speaker and trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant for today’s educational landscape. His blog, Fragments II, is widely read around the world.

Suzette Parlevliet is Co-founder and Experience Director at [YELLOW CAR]. With a background in hospitality management, she has worked at the International School of Brussels for nearly a decade, where she oversaw the school’s brand development, communication strategy, web design, content production and, ultimately, the schools’ family experience. Today, Suzette brings expert insight into the day-to-day life of an innovative Experience office and is skilled at supporting others to be successful in their role.

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49. Marketing Your School to Gen Y and Z Parents with Timo Nieuwoudt

Timo leads the marketing team at Digistorm, a software company that specializes in K-12 schools. Unlike most tech marketers, he believes in the power of building brands around the people they’re meant to serve, and then using a mix of traditional and digital channels to connect with the audience. Professionally he’s worked as a solo marketer and within larger marketing teams, in the travel, technology, and now the education space. He lives in what’s called the Sunshine State of Queensland in Australia, which might explain why he’s a firm believer there’s enough sunshine in the world for all of us.

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48. How Funnels Can Help Your School’s Enrollment Process with Jesse Meadow

Co-founder and managing director of Schoolcraft Digital. Since 2020, he has been helping schools reach their prospective parents using long term, multichannel digital marketing strategies and tactics.

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Michelle Mercurio

47. Storytelling and a Brand Vision Process for Schools with Michelle Mercurio

Michelle is a brand catalyst and authenticist (auth-thentic-ist) who helps visionaries clarify their purpose, voice big visions, & vault marketing hurdles through story & self-trust. She believes that marketing should be transparent and easy.

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Rob Norman

46. Key MarCom Trends for Your Independent School with Rob Norman

Rob is the Best Boy and co-founder of InspirED School Marketers. Rob, and his wife Liza, created after owning a branding and marketing firm for 25 years that specialized in independent schools. For their next chapter, they decided to provide a free, professional development resource and community for private school marketers worldwide.

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45. Valuable Tips for Multicultural School Marketing with Maritza Lizama and Pamela Nieto

Maritza Lizama and Pamela Nieto are the dynamic duo behind Captiva Branding, a female-founded, full-service marketing and communications agency based in Washington, DC. With a combined 30+ years of experience, they help bold and mighty small businesses and nonprofits simplify their marketing and clarify their messaging. As brand therapists, they help build healthy and vibrant brands through powerful storytelling and strategy to captivate their audience’s hearts, minds, and wallets.

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44. Strategic Academic Planning to Evolve Your Small School’s Program with Mike Gwaltney

Mike spent 30 years working in private, independent schools, holding most every position on the academic side of school, from teacher to associate head. Now, Mike is a consultant with independent school management ISM and offers consulting services on topics like leadership, strategic academic planning, faculty culture, teacher retention, teacher growth, student assessment, and more.

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43. Overcoming Obstacles in Development and Alumni Relations with Margaret Schlachter

Margaret is the Director of Development and Alumni Relations at Wasatch (Wah Satch) Academy. She has an extensive background in education. Prior to working at Wasatch (Wah Satch) Academy she spent nearly a decade helping develop and bring a voice to the sport of obstacle course racing as a business owner, author, writer, former professional athlete, and editor-in-chief of the largest online media source in the industry.

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42. How Surveys Help Your Small Independent School with Aubrey Bursch and Tara Claeys

Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention and revenue.

Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.

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41. Creating an Emotional Connection with Prospective Families on Your School’s Website with Rob DiMartino

Rob is Co-Founder and Chief Evangelist at Finalsite, and has presents globally on effective use of strategic web communications for independent schools. Rob brings 25 years of experience working with the internet in the education arena. His experiences have included working with over 2000+ Educational Institutions across the globe ranging from the smallest independent schools to the largest universities to help maximize the potential of the web for their institutions all while raising his four children with his wife and three dogs in Northwest Connecticut.

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