Episodes
66. Marketing Experiential Learning to Traditional-Minded Families with Todd Ormiston
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Todd’s 32 year career in education includes teaching, dorm parenting and coaching, as well as work in admissions, financial aid, and independent school marketing. He is passionate about experiential learning, diversity and inclusion and the power of community in shaping the lives of children. This, combined with his love of the outdoors and belief in the essential benefits of outdoor education and recreation, is why he was drawn to the approach and setting of North Country School in Lake Placid, NY.
65. Managing and Implementing Social Media Mindfully As School Leaders with Stephanie Borges Folarin
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Stephanie is the Head of School at Wye River Upper School. This 8th -12th-grade school is located in Centerville, Maryland. Wye River Upper School is committed to affecting lifelong change in the lives of our students, many of whom have struggled in traditional settings.
64. Elevating Your Brand and Website with Chelsea Janke
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As the Vice President of Integrated Marketing at CEL Marketing PR Design and #boymom of two, Chelsea is a school advocate while helping organizations bridge the gaps between communications and technology. She is always on the go working to enhance SchoolPR, marketing strategies and design websites that are creative, effective and lasting. She is respected within the field for helping schools tell their story and interact with stakeholders by using effective communication tools and technology.
63. What’s Up With Google Reviews For Schools with Charli DeWhitt
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Charli is a former Director of Marketing, Recruitment and Communications for a school network in Indiana and a current Enrollment Consultant with SchoolMint where she helps schools to attract and enroll more students. She has a passion for helping schools shine a light on the amaizng things happening in their classrooms
62. How to Get Your School in the News with Suzy Wagner
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Suzy is the president of Brand & Buzz, a strategic communications firm specializing in using communications to grow businesses. A veteran of Time Magazine, the Wall Street Journal, and the LA Times. Suzy has worked with some of the world’s most recognizable brands, international clients and nonprofits.
61. Takeaways from The National Small Schools Conference
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Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online. Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.
60. MarCom Salaries “Revealed” with Brendan Schneider
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Brendan is one of the leaders in the field for teaching and knowledge about inbound marketing for schools. With his workshops, exclusive MarCom Society, the SchneiderB Media blog, his Schneider.FM podcast, his SchneiderB VirCons, and his SEO Coach software, Brendan continues to advance the abilities of the independent school admission, communication, and marketing professional.
59. School Marketing Tasks & Tools For Summer
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Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online. Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.
58. Embracing Perfectionism with Katherine Morgan Schafler
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Katherine Morgan Schafler, LMHC, is a psychotherapist, writer and speaker based in New York City. Formerly an on-site therapist at Google, she earned her degrees and training at UC Berkeley and Columbia University, with post-graduate certification from the Association for Spirituality and Psychotherapy.
57. Rethinking Fundraising Events with Chris Pryor
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Chris Pryor, the founder and principal of Lead Team Partners. With a career spanning more than two decades in independent schools, Chris has worn many hats from Director of Admission to Assistant Head for Advancement. His vast experience and extensive network make him a trusted advisor for schools seeking assistance in partner searches. Chris’ background and knowledge in development, enrollment, marketing, and communications make him a valuable resource for those looking to rethink fundraising events.