Melinda Ellingsworth is the Director of Advancement at Walden School, a 280-student K-12 independent school in Louisville, KY. Melinda formerly served as the school’s Director of Admissions for two years. Melinda and her team are responsible for establishing the overall admissions and enrollment strategies based on a thorough evaluation of enrollment trends, marketing analysis, and outcome measurement. Melinda oversees the Admissions, Development, and Marketing Departments.
Kelly Nguyen is the Director of Admissions at Butler Montessori, a small independent Montessori School in Darnestown, MD. She taught Lower Elementary there for five years before taking on the administrative role. She oversees all aspects of admissions and directs the process from inquiry through enrollment. This year because of the pandemic, Kelly also returned to the classroom as an Upper Elementary teacher. Developing easy-to-use organization systems supported Kelly in balancing the responsibilities and tasks that come with admissions and being an educator.
Taylor Mobley is a mom, content creator, Project Management & Productivity Coach, and host of the Hustle Like a Mother podcast. Her mission is to help women streamline the systems behind their business so that they can live truly in their zone of genius.
Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth – she realized that her organic efforts would need to be amplified by highly converting ads!
Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners – spending THOUSANDS of dollars on ads each month at her boutique marketing agency. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy – so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend.
7. DISC, Continuous Improvement, and Building Relationships that Work with Brett Cooper and Evans Kerrigan
Brett and Evans, of Integris Performance Advisors, help professionals build work relationships that really work. Over the last twenty years, they’ve influenced thousands of people in government, non-profits, and corporate America to work together in more productive, more effective, and more human ways. Both of our guests are widely recognized thought leaders and popular speakers on team dynamics, leadership, and operational excellence. Their keynotes always leave audiences inspired and ready to make a real impact.
Brendan is one of the leaders in the field for teaching and knowledge about inbound marketing for schools. With his workshops, exclusive MarCom Society, the SchneiderB Media blog, his Schneider.FM podcast, his SchneiderB VirCons, and his SEO Coach software, Brendan continues to advance the abilities of the independent school admission, communication, and marketing professional.
Angelica Talan is a Blogger, Social Media Influencer & Mompreneur based in Arlington, Virginia. She is also the Diversity, Equity & Inclusion Liaison for United Women On The Fly, the largest online community of female fly anglers in the world.
Dana Nelson-Isaacs is the founder and president of DNI consulting and focuses on the enrollment and marketing work of independent schools. She helps schools stop throwing spaghetti against the wall and use data to create strategy and action. She also facilitates group masterminds and is an executive coach for leaders in all industries.
Shay Bocks is a brand strategist and Enneagram practitioner who helps you unlock the fullness of your life’s work. She believes that personal and professional growth go hand in hand and that the Enneagram is a helpful map for both. We’re so excited to have you here today, Shay, thanks so much for joining us.
Liza Fisher Norman and Rob Norman, founders of InspirED School Marketers, a professional development resource and community for private school marketing worldwide. InspirED is home of the annual Brilliance Awards. They make your job easier.
Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.
Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.