79. Should Schools Run Ads In-House or Outsource? with Liz Zweigle

In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this episode, she demystifies digital marketing for schools, delving into online ads, AI-powered chatbots, and the ever-evolving landscape of digital outreach. Should schools outsource their digital marketing efforts or bring them in-house? Liz weighs the pros and cons, offering invaluable insights to navigate this crucial decision.

About Liz Zweigle:

Liz is Director of Marketing and Sales for Truth Tree, a digital marketing agency supporting private schools in their digital marketing efforts with data-driven research, analysis, and testing to engage with prospective parents.

Find Liz Zweigle:

Thank You To Our Sponsor

Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. From inquiry to online enrollment, you can automate personalized emails, run events, and virtual tours and get key insights to manage and grow a robust pipeline. The built-in broadcast communications tool allows you to reach out and proactively engage future families in their unique interests. With all data captured in one user-friendly centralized database that you can easily transfer to your school management system and at long last end those spreadsheets forever!

Show Notes



You Need A Budget (YNAB)

Sing Up For Updates via Email