79. Should Schools Run Ads In-House or Outsource? with Liz Zweigle

In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this episode, she demystifies digital marketing for schools, delving into online ads, AI-powered chatbots, and the ever-evolving landscape of digital outreach. Should schools outsource their digital marketing efforts or bring them in-house? Liz weighs the pros and cons, offering invaluable insights to navigate this crucial decision.

About Liz Zweigle:

Liz is Director of Marketing and Sales for Truth Tree, a digital marketing agency supporting private schools in their digital marketing efforts with data-driven research, analysis, and testing to engage with prospective parents.

Find Liz Zweigle:

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