80. UnMarketing Schools and Listening To Faculty with Terry Dubow

In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents’ needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school’s values. Through practical examples and insightful discussions, we share effective ways to create genuine connections with the school community, offering valuable insights for school marketers striving to make a meaningful impact. 

About Terry Dubow:

Terry serves as the Director of Communications and Story at Marin Montessori School in California. He has worked at various independent schools around the country from Ohio to New Hampshire, Pennsylvania and now California. He earned a bachelor’s degree in English at Skidmore College and his master’s in journalism at The Ohio State University. A middle and high school English teacher for more than 20 years, he’s also served in various administrative roles from the Director of Communications at Hathaway Brown to the Associate Head of School at Westtown. His most recent work focused on helping launch the Mastery Transcript Consortium and the Mastery School of Hawken.

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