55. What School Marketers Need to Know About AI and ChatGPT with Pam Aungst Cronin

In recent years, AI tools have become increasingly popular in digital marketing for their ability to streamline tasks and provide valuable insights into customer behavior. 

In this week’s episode, we are joined by Pam Aungst Cronin, a widely recognized SEO, PPC, and web analytics expert, President of Pam Ann Marketing, LLC, and founder of Stealth™ Search and Analytics. 

Pam joins the show to offer insights on how school marketers can use AI without sacrificing the integrity of the education system. Tune in as we discuss the potential of Chat GPT and its role in advancing AI-driven marketing, the impact of AI in shaping content generation and marketing strategies, and embracing mindfulness and a human-centered approach in AI marketing techniques.

About Pam Aungst Cronin:

Pam Aungst Cronin is a widely recognized SEO, PPC, and web analytics expert, President of Pam Ann Marketing, LLC, and founder of Stealth™ Search and Analytics. Pam describes herself as a “major nerd” who has been playing with computer code since 6 years old and tinkering with websites since the dial-up internet era. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Since then, Pam has won several awards, including being named one of SERP Stat’s “Top 10 Women in SEO”, and has been featured in 3 books, numerous podcasts and webinars, all of the major search engine publications as well as national media outlets. 

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