62. How to Get Your School in the News with Suzy Wagner

In this episode of the Mindful School Marketing podcast, we are joined by guest Suzy Wagner, the president of Brand & Buzz, a strategic communications firm. With her extensive experience in advertising, public relations, and communications, Suzy has worked with renowned brands and nonprofits. Tune in as we explore the importance of managing expectations around media coverage, highlighting positive aspects of schools, and finding timely news hooks. Suzy emphasizes the significance of building relationships with reporters, brainstorming ideas, and planning ahead to ensure schools effectively communicate their stories and messages.

About Suzy Wagner:

Suzy is the president of Brand & Buzz, a strategic communications firm specializing in using communications to grow businesses. A veteran of Time Magazine, the Wall Street Journal, and the LA Times. Suzy has worked with some of the world’s most recognizable brands, international clients and nonprofits.

Find Suzy Wagner:

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