83. Key Takeaways from the VAIS Advancement Institute

In this episode of the Mindful School Marketing Podcast, join Aubrey and Tara as they bring you exclusive insights from the VAIS Advancement Institute in Staunton, Virginia. The conference featured an impressive array of speakers covering topics in development, marketing, and admissions, providing attendees with a broad spectrum of knowledge all tailored for school leaders. If you’re an association or organization hosting a conference for school leaders, consider inviting the Mindful School Marketing Podcast to record an episode on site. Reach out to us for collaboration opportunities.

Read More

82. Maximizing the Impact of Marketing and Fundraising Videos For Schools with Helen Saks

Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impactful videos for local businesses and nonprofits in Northern Virginia, Helen brings a wealth of experience in videography and photography. In today’s episode, we explore the secrets behind successful video content for independent schools, the importance of mindful planning, and the power of storytelling to emotionally connect with audiences.

Read More

81. Teaching Happiness At Your School with Greg Angilly

In this episode of Mindful School Marketing, we are celebrating 3 years of this podcast and we are joined by Greg Angilly, the Head of School at Virginia Beach Friends School. Greg crafted a groundbreaking curriculum to empower middle and upper school students to delve into the complexities of the human brain and unlock the secrets to genuine happiness. With a deep-rooted belief that happiness can indeed be taught, Greg shares his enlightening insights with us today, offering a beacon of hope and inspiration for educators and students alike. Tune in as we explore the fascinating intersection of neuroscience and well-being, and discover how Greg’s innovative approach is reshaping the landscape of education

Read More

80. UnMarketing Schools and Listening To Faculty with Terry Dubow

In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents’ needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school’s values. Through practical examples and insightful discussions, we share effective ways to create genuine connections with the school community, offering valuable insights for school marketers striving to make a meaningful impact.

Read More

79. Should Schools Run Ads In-House or Outsource? with Liz Zweigle

In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this episode, she demystifies digital marketing for schools, delving into online ads, AI-powered chatbots, and the ever-evolving landscape of digital outreach. Should schools outsource their digital marketing efforts or bring them in-house? Liz weighs the pros and cons, offering invaluable insights to navigate this crucial decision.

Read More

78. Making Sense of Social Media Audits for Schools With Karl Boehm

In this episode of Mindful School Marketing, we’re joined by Karl Boehm, a seasoned marketing strategist for independent schools. With over two decades of experience, Karl has propelled brands like John Hopkins and Westminster School to new heights. Now, he’s sharing his expertise on social media auditing and its crucial role in school marketing. Join us as we delve into the importance of auditing, key elements to consider, and how it shapes a school’s online presence and engagement.

Read More

77. Tips For A Successful School Website Redesign with Barb Doyle

Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic design, operations, and leadership across education, healthcare, and publishing, Barb brings invaluable insights to the table. In our discussion, Barb shares her expertise on the intricacies of school website redesigns, shedding light on crucial factors such as timing, budgeting, and stakeholder engagement. From the importance of professional photo and video shoots to the meticulous planning and research involved, Barb’s journey offers a comprehensive guide for schools navigating the digital landscape.

Read More

76. Rethinking the Independent School Business Model with Peter Baron

In this podcast episode, we welcome Peter Barron, who shares his insights after spending over 20 years serving independent schools. The conversation delves into reimagining the independent school business model, emphasizing the need for a sustainable and innovative approach. Peter highlights success stories from schools like Providence Country Day and Applewild School, showcasing transformative strategies such as acquisitions, tuition resets, and unique programs. The discussion extends to the importance of upskilling leaders and fostering a community of schools ready to embrace change, ultimately aiming to ensure the long-term success and growth of independent schools.

Read More

75. How To Effectively Lead and Market Summer Camps Auxiliary Programs For Independent Schools with Nat Saltonstall

In this episode of Mindful School Marketing, we welcome Nat Saltonstall, Founder and Executive Director of SPARC, to discuss the strategic aspects of auxiliary programs in independent schools. Nat, with a background deeply rooted in independent education, shares his journey from teaching to directing summer programs and the eventual focus on SPARC. The conversation delves into the challenges faced by schools in terms of sustainability and revenue diversification, emphasizing the need for strategic thinking and effective leadership in auxiliary programs.

Read More

74. What Schools Can Learn From the 2023 Niche Marketing and Parent Surveys with Angela Brown

In this episode of Mindful School Marketing, we are joined by Angela Brown, Manager B2B Brand Strategy at NICHE, discussing recent surveys on K-12 parents and enrollment marketing trends. The parent survey reveals the surprising role of admission events and a reduced appetite for rising tuition costs. Angela emphasizes the continuous increase in the role of children in school choice and the need for schools to adapt their engagement strategies for prospective students. The discussion encourages a mindful approach to survey design and strategic planning for schools, urging professionals to prioritize self-care amidst their busy schedules.

Read More