72. Capital Campaigns with Edit Barry

In this episode of Mindful School Marketing, we are joined by Edit Barry, co-founder of E&A Collaborative. She discusses the intricacies of capital campaigns for educational institutions, emphasizing strategic planning and audience engagement. Edit highlights the role of a compelling case statement in connecting emotionally with donors. The conversation explores potential mistakes to avoid and the importance of viewing marketing as an investment. Edit also shares thoughts on mindfulness in understanding and connecting with the audience.

About Edit Barry:

Edit Barry is co-founder of E&A Collaborative, a creative consultancy that specializes in messaging and branding for schools and other nonprofits. She has been engaged in this work since 2007, writing admission and advancement campaigns for dozens of clients.

Find Edit Barry:

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