51. Small School Leaders Conference Review with Aubrey Bursch & Tara Claeys

We are switching it up this episode and today Tara is interviewing Aubrey about how it went hosting her first virtual Small School Leaders Conference. Aubrey set out to organize an innovative virtual three-day conference that focused on topics related to development, marketing, and enrollments. The idea came from Aubrey’s experience of working in both small and large schools, and realizing that the professional development budget for small schools was significantly smaller than larger schools. Tune in to hear how she was surprised by the overwhelming response, uncovered a hidden need in the independent school community and walked away with unexpected key takeaways.

About Tara Claeys & Aubrey Bursch:

Tara Claeys is the founder of Design TLC – a professional website agency for small schools. She’s passionate about helping organizations provide enriching experiences for children by creating a great first impression online.   Aubrey Bursch is founder + CEO of Easy School Marketing. She’s also a mom, lover of green smoothies and Peloton, and podcast host. She is passionate about supporting small + independent schools to increase enrollment, retention, and revenue.

Find Tara Claeys & Aubrey Bursch:

Aubrey: Website | Linked In | Twitter | Instagram | Facebook
Tara: Website | Linked In | Twitter | Instagram | Facebook

Thank You To Our Sponsor

Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. From inquiry to online enrollment, you can automate personalized emails, run events, and virtual tours and get key insights to manage and grow a robust pipeline. The built-in broadcast communications tool allows you to reach out and proactively engage future families in their unique interests. With all data captured in one user-friendly centralized database that you can easily transfer to your school management system and at long last end those spreadsheets forever!

Show Notes



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