50. How Experience Strategy Works For Independent Schools with David Willows & Suzette Parlevliet

In this episode, we are joined by David Willows and Suzette Parlevliet from [YELLOW CAR] a leading training and consultancy firm focused on helping schools stand out through experience strategy. Join us as we discuss how experience strategy works for independent schools and how it can help schools stand out. We also cover how to design intentional experiences for families and a tool that helps schools measure every stage of their journey to determine whether families are having a good experience.

About David Willows & Suzette Parlevliet:

Dr David Willows is Co-founder and Strategic Director at [YELLOW CAR]. Between 2005 and 2022, he was the Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in schools. He was recently listed as one of the world’s Top 10 International Education Influencers. An author and regular keynote speaker and trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant for today’s educational landscape. His blog, Fragments II, is widely read around the world.

Suzette Parlevliet is Co-founder and Experience Director at [YELLOW CAR]. With a background in hospitality management, she has worked at the International School of Brussels for nearly a decade, where she oversaw the school’s brand development, communication strategy, web design, content production and, ultimately, the schools’ family experience. Today, Suzette brings expert insight into the day-to-day life of an innovative Experience office and is skilled at supporting others to be successful in their role.

Find David Willows & Suzette Parlevliet:

Thank You To Our Sponsor

Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. From inquiry to online enrollment, you can automate personalized emails, run events, and virtual tours and get key insights to manage and grow a robust pipeline. The built-in broadcast communications tool allows you to reach out and proactively engage future families in their unique interests. With all data captured in one user-friendly centralized database that you can easily transfer to your school management system and at long last end those spreadsheets forever!

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