24. Showcasing Your School’s Personality Through Video Production & Storytelling

In this episode, Aubrey and Tara chat with guest Joe Monzo, talented Video Strategist & Videographer for schools, non-profits, businesses, and proud owner of Monzo Media Productions. Joe shares his love for video production, his creative process, and what it takes to capture a school’s authentic essence through the lens.

About Joe Monzo:

Joe Monzo is the lead videographer and owner of Monzo Media Productions, where he works alongside small schools, non-profits, and businesses to showcase their unique essence. With years of attending private school, Joe recognizes the nuances of independent schools and achieves this through his love of storytelling via video production. Joe understands the novelty of each school and goes the extra mile to produce content that is unique, authentic, and engaging for all.

Show Notes

Books

Midnight’s Children, Salman Rushdie

MIA – Massive Inspired Action, Michael Gebbon

Apps

Show Transcript

AUBREY: Welcome to Mindful School Marketing, your go-to podcast for personal and professional growth. 

TARA: We’re school marketers, business owners, and moms passionate about connecting other school professionals with tools and strategies for success. 

AUBREY: We love solving problems, exploring new ideas and thinking outside the box, let’s transform your school in life.

Starting right now.

TARA: Welcome to mindful school marketing. I’m Tara. 

AUBREY: And I’m Aubrey Bursch, today we’re joined by Joe Monzo. Joe Monzo is the owner and operator of Monzo media productions, a video production company that focuses on creating compelling videos for schools, nonprofits, and businesses, and works to create video marketing strategies to help achieve the goals of the organization. Being a former student at a private school, his whole life Joe is able to see some of the small nuances that help identify the value of the school. Joe and his team love working with schools and to help them and the families who are looking to find the best fit for their children. Welcome, Joe. We’re so excited to have you on the show.

JOE: Thanks so much for having me. 

TARA: Yeah, it’s great to see you, Joe, can you tell us a little bit more about yourself and how you got into video production? 

JOE: Yeah, well, so actually, um, the first time that I. I learned that I had a desire and passion to make videos and films was actually at the prior school that I went to.

Uh, so, uh, it kind of goes a little bit in full circle. Um, I just picked up a camera and, you know, the video teacher said, you know, just go around the classrooms, just take some, you know, some shots and just put it into some music and, uh, The rest became history. I became interested in, in, uh, in creating some short films for some student film festivals.

And, and from there, I just, I grew on to, uh, doing some more video in college. And then ultimately I decided like, you know, Let’s make something cool here. Let’s turn this into a business. So that’s kind of how I got into video production, uh, to begin with from the very inception. 

AUBREY: I love that. I mean, it’s, I will just say, I think video has just blown up. I mean, in the past several years, it’s just blown up and it’s such an important and powerful tool, I think, especially, probably even more important during COVID, um, at T like with the storytelling factors and everything like that. I’m curious, like, as we’re thinking about now and in the future, like how have you, or I guess even in the past, how have you seen schools use video effects?

JOE: Yeah, well, so I think in general, I would say the good news is that, uh, well, so I started my career doing more work for small businesses, a couple of corporate clients. Um, and then as I transitioned more to private schools, uh, I noticed that they were kind of for the most part ahead of the curve and really utilizing video as part of their marketing, which I was thrilled about.

Um, and I think really, you know, the biggest things that I’ve known. Is, um, they’ve really been able to touch on the, the emotional side of, you know, what it means to be a member of their community, uh, what the value is of their school. And it’s, it’s not just a, you know, kind of a cliche sales pitch that you might see on like a TV ad for, you know, like a car shop or something like that.

Uh, this really does dive deeper. Um, and so that’s something that I’ve noticed that schools have done. In general, a great job doing. Um, and you know, that becomes my job to help, you know, showcase that to an even higher level. Uh, so that’s been one of the great things that I’ve seen, uh, that schools have utilized is real utilizing that emotional side, because this is an emotional, an emotional decision that parents make a big one as well.

TARA: Yeah, I, I love video and, um, you know, on websites that we build, we often include videos that schools provide to us and they put a lot of thought into them. Most of the time, I also, um, was really lucky to, um, participate as a judge in the recent inspired, um, brilliance awards. But judge the videos, the enrollment videos and the, just the range of creativity was it was really inspiring to use their word.

But one of the things that I noticed was the range of approaches and something that I found new this year that I didn’t really see much last year. Was humor and, um, and the, uh, the use of sort of a more lighthearted approach. And I wanted to ask a little bit about how you work with the school to kind of find their personality and understand if, say humor would work for their school or not.

And, um, and how those decisions come about, how involved you get in that or do they come to you knowing that? 

JOE: Yeah, absolutely. Well, that’s a great question. So I think, you know, In terms of kind of starting out with the process. The very first thing I do is I really get to understand what the school’s about, what makes them unique. Um, you know, what are some of the problems that, you know, perspective families are having when they’re looking at the school? Um, what are, you know, what’s the clinical competition like, you know, is it a highly competitive area with, you know, and is that competition with other private schools or is it with the public schools? And from there, you know, It starts to kind of unfold pretty organically. I do have a rather general approach that we take for videos. We did actually step out a little bit out of that zone, uh, recently, but in general, we do a lot of, you know, kind of traditional interviews and B roll. Um, there’s a lot of, you know, in my opinion, and just through our experience, uh, they resonate a little bit more with, um, with perspective families who really are trying to get a sense of terms of. All right. What’s the school about, you know, are they going to be able to help me and is this the right fit for my child? You know, I think at times there are, you know, there, there is opportunities to kind of utilize stuff like humor in videos. I try to make it as authentic as possible. We don’t do a ton of like staging stuff. Uh, mostly because part of the nature, at least with a lot of the schools that we’ve worked with is they’re really seeking that authentic approach. And sometimes staging stuff can, can be, uh, it can kind of fall flat. Um, I know that’s not the case with some of the stuff that we’ve seen from the brilliance awards. They’re, you know, they really are brilliant. Um, but you know, one of the things that I’ve done is if I see something that’s like funny, that happens just as we’re filming kind of like a fly on the wall approach. I’ll, I’ll generally keep it in. And if the client says, we got to take that out, then, you know, we can take it out. But, uh, I’ve generally let some of the organic, you know, Kick in. Uh, and, and that’s just been my way of, of kind of doing things like that. Um, you know, how do you showcase. Uh, what’s really going on, you know, show your authenticity, but also, you know, it’s, if there’s any quirks, you know, it’s okay to show those quirks every now and then. Uh, so that’s kind of been my approach to, you know, how you handle some of those creative aspects and it’s all very subtle, but at times it can surprise families when they’re, you know, as they’re watching the. If that makes sense. 

TARA: Yeah, absolutely. Absolutely. It’s you know, some, when you’re doing the judging, you are, um, you’re looking at a whole bunch of videos all at once. And so the ones that stand out are the ones that are different. Whereas perhaps when you’re a prospective family, that’s not really the case. So, you know, it’s the environment in which you’re in which you’re evaluating the videos, but they can all start to look the same. And so the ones that stand out are the ones that in an environment of judging, right. That works. But when you’re, when you’re like, Uh, website to send your kids to school and you want to see the video. You’re not necessarily looking for something that’s funny and original. So I think it’s finding that line, right. Cause you’re talking about.

JOE: And that’s so important and that’s so important. I mean, you know, I’ve, uh, you know, I participated in the brilliance awards. Um, And they’re fun. You know, I like the competitions. It’s, it’s, you know, it, it shows a little, you know, comradery. Um, but you also do have to think like, you know, what our prospective families, you know, thinking about, you know, maybe they’re in a position where maybe they’re not. Great mood to be, you know, uh, to be watching a video that’s humorous, maybe that is the right move.

Maybe it’s not. And those are really the questions that, you know, we kind of have to, uh, think about as we’re kind of in like that pre production discovery phase, you know, what’s going on in the mindset of a family. So, like we have a couple of schools that focus on students with learning differences and, you know, we gotta be a little cautious with how we candle some humor stuff, because there are families who, you know, it’s just been a nightmare from. Maybe the previous school, wasn’t a good fit. Maybe the school just couldn’t support the students’ needs. Um, and so we want to take that into consideration as well. Uh, so it’s all good. You know, it all goes back to, you know, what is the, uh, uh, importance of the school and the importance of the families as they’re looking, um, because it’s going to be different every time for every.

AUBREY: Absolutely. And I love what you’ve said about authenticity. I think that is, I mean, I think that’s been such a big word, especially over the past two years. Like people want to know like the real school, like what does it really like? And they want to know the heart of the school. Uh, and, and so that they can make that emotional decision. I mean, what do they say? Like you make the emotional decision first and then back it up with logic. Right. Um, they want to know and feel like, oh yes, this is for my family and my child. Right. And so I think that authenticity and being able to find that and showcase that in a video is so important. So it’s truly a good feature to have.

So I’m curious, I’m going to switch gears a little bit. So I work with a lot of small independent schools, um, small or budgets, large schools. Um, I’m curious, like, what are your thoughts around, you know, when they had this limited budget? What videos should they focus on producing, you know, professionally versus what can they get away with producing? You know, in-house, um, I’m sure you have a lot of experience in this, but it would be helpful because professional videos really can sell a school, but sometimes a school might not be able to do like 12 different ones. They’re like three major ones. So I’d love to hear your opinion on this. 

JOE: And that’s a great question, you know, and I, I think in general, it’s important to note that, you know, having a balance between, you know, something in-house and something outsource is important, you know, it’s a, it’s a great strategy because, um, you know, you’re, you’re kind of getting into two different realms. So for the like new enrollment I kind of have, well, I kind of have like these three phased, you know, pillars for, you know, what the video production. Going to entail. And phase one is generally the essential. So these are, um, your general admissions videos. So that’s that, you know, that video that you see on the homepage that really showcase, you know, what your school is, what they’re about, what makes them unique. You get some extra student, parent testimonial videos, or as I call experience videos, you know, you dive in deeper into those stories. What are some of the programs like, uh, so, you know, that can range anywhere from, you know, what’s the middle school, like and elementary, upper school to, you know, what’s the arts program. Like what’s the athletics program, like all that stuff. And I think the other type of video that’s really important is, you know, identifying what is the barrier. So the, so we call these barrier videos, um, I think the biggest barrier that a lot of school that a lot of families kind of hit is tuition. Uh, so how does your school solve that problem? Where, you know, oh, you know, your school’s great, but we just simply can’t afford it. Well, here, check out this quick barrier view that showcases that maybe you actually might be able to afford an education at our school as they kind of go through, you know, that financial aid and piece. So, um, those are probably the big things that I would focus on. However, When you’re filming all of these aspects, it’s always good to also think ahead. And in terms of like, all right. We might not need this particular video for this school year, but maybe next year, instead of having, you know, the videographer or video production company come out again, maybe we can just repurpose and reedit certain interviews that we’ve shot. And, you know, maybe there’s a particular line that we really love, but didn’t make it into the first cut for, you know, the main videos. Um, maybe there’s a little story that goes behind that. And so it’s always important to kind of think ahead. Uh, and again, that all kind of comes back to pre production, having a solid plan. Um, and there are some things that pop up where it’s like, wow, you know this, you know, we, we just shot this and we didn’t really expect it to be as, you know, as, as a great topic as we expected. Um, but there’s something here. Uh, you know, I do it all the time with like, you know, as, as I’m going through interviews, I’m like, you know, this is great, but you know, we can’t use it for this particular phase, but it might be good for phase two or phase three. Kind of further down the line. Um, and so now you’ve, you’ve saved time and money because now you don’t have to go back and reschedule an interview. Um, you might need to get some new B roll depending on, you know, what, what you shot and what you didn’t shoot. But, you know, you’re, you’re going to save a lot of time and money doing that, but those are probably the big videos that I would certainly focus. It’s the general missions, video, student, parent experience videos, um, uh, program videos. And you can decide how many of those you want, uh, and a barrier video.

TARA: Yeah. Interesting. Yeah, it is. And, and, and are they varying length? I mean, what is, what is the maximum length that these videos should be in general? 

JOE: So I think in general, the, the, the general missions video can, can generally get away with being a little longer, you know, two and a half, three minutes or so, um, program videos. I like to keep really short. I like to keep them at like, you know, one. One and a half minutes at most, and same with the barrier video, uh, the student parent experience videos. They can generally range from two, two and a half minutes. Um, you could even divide them up into, you know, a couple, you know, one. Sections based on maybe grade level or, or, um, or stuff like that. So the general length is always kind of like that weird nuance because I’ve seen videos that are 30 seconds and I’m already looking at my clock on like, you know, when’s it over. And then I’ve seen videos that are, you know, two and a half, three and a half minutes long. And it’s like, wow, this tastes really well. Um, so it can really vary based on, you know, the, the storytelling process. 

TARA: Yeah. What, um, what are some trends that you’re seeing heading into this new year and, um, and also how COVID is impacting that to?

JOE: Yeah, well, I think, you know, the biggest trends are, um, and I’m always cautious of the word trends because to me, trends comes across as almost temporary. But I think the thing that’s really kind of in terms of what’s becoming popular is. You utilize some video is no longer just a, you know, enrollment and marketing. Uh, avenue it’s it can be utilized for, um, for recruiting purposes as well. I mean, you know, we’re seeing, you know, there’s a lot of, you know, I mean, not only schools, but, uh, but businesses who are struggling to maintain a healthy staff. Um, and so really you’re also now fighting for, you know, how do you showcase the culture of your school? Um, in a way that’s appealing because now, you know, the employee has a lot of power now. Um, so there’s a lot of opportunities to really showcase, you know, what’s the value of being a teacher at your school. And then I think the other side of it is, you know, one of the things that we did, uh, last year in 2021, Was instead of filming a musical where we kind of point and shoot the cameras at the, um, uh, at the stages, you know, we’ve actually created some short films for the students where the students wrote the scripts. They started in the, in the films. And that created another opportunity for the students to kind of get involved. Um, so that was actually really interesting. And, you know, you don’t need a, it, you know, you don’t necessarily need something professional to make it, you know, nice. You know, you can keep it simple as well. But I think, you know, in terms of, you know, trends is, it’s more, you know, people are starting to realize there are a lot of opportunities to utilize the videos elsewhere and not just marketing and not just fundraising. Um, so I would say that’s probably been the biggest thing that, that we’ve seen and, you know, we’ve certainly seen it, not just in schools, but in nonprofits and businesses as well.

AUBREY: Thank you. I’m curious with all the video that was shot during the past two years and, you know, with the masks and everything like that- uh, what has your kind of take been or advice to schools as you’re shooting these videos? Like is the thought then to like, be able to shoot some different role to play in the background in the future to be able to edit those videos? Because, I mean, hopefully, eventually we’ll be at masks, but like, I’m just so curious because I know so many schools had to kind of reshoot videos or showcase like what their school is like now, as opposed to what it was before. Um, COVID so I’m curious, do you have some experience with. 

JOE: Yeah. So, um, that’s a great question. So I think in general, um, and, and it’s been weird because, uh, we started actually working on a project with new school in April and may of last year. And that was at the time when we thought, yeah, cool. If it’s going to be done. And then it just, you know, it was not done. Um, so part of us was actually somewhat not relieved, but like on one hand we didn’t have to reshoot a lot of the before. That we still needed to shoot because now we can at least keep things consistent with the mask and stuff like that. Um, I mean the mask does make it a little harder to kind of showcase the, you know, the emotional side of things that goes on. Um, you know, during the interviews, you know, th the person being interviewed is able to take off their mask and, um, you know, everyone else’s mask, so it’s, you know, it all works out, but, um, for the B roll stuff, you know, now it’s, it’s, it’s even more important to make sure that, you know, your shots are composed properly. You know, you’re really showcasing, you know, uh, the eyes a lot, you know, the cheeks, um, you know, you can still get some emotion for sure. Uh, but there definitely is going to be, you know, um, an area where like, you know, after this pandemic ends and people still have, you know, videos that were shot from. The COVID times they’re going to have to reshoot them. And you know, part of it is, I think this does go back to, you know, consistently creating content. So I think in general, it’s, it’s going to work out anyways. Um, but there is that element where it’s like, you know, I think there’s going to be a little bit of reflection as well as we, you know, eventually get past this and be like, you know, wow. You know, those were, those were, those were strange days. Um, so, you know, in terms of that, I mean, you know, we’ve created a COVID-19 protocols video for one of our school clients and, you know, obviously, you know, showing kids in mass was. W w w what’s prevalent. Um, and it was important to kind of showcase, you know, what the school is doing, obviously. So there’s, you know, there’s a lot of small nuances that are kind of kicking in there and, you know, but at the same time, you just got to work with what you have to work with. And, you know, obviously you got to get a little creative, so. You know, if you can shoot stuff outside where the kids don’t have to wear masks, you know, that’s obviously ideal. Um, couple of our school clients are really utilizing the outdoor classrooms, which has been great. Um, so it’s, it’s again, as, as we, as we mentioned before, you know, before we have record, you just kind of have to be like water a little bit. You just got to go with the flow. 

AUBREY: I love the lake water. And I think that goes back to what you were saying before about thinking ahead. Right. So if I’m planning out my budget and thinking ahead, I’m like, okay, so maybe, you know, a year and a half or a year from now, I might have to shoot some more videos. So, you know, let make sure my budget reflects that. 

JOE: Yes, absolutely. Yeah. 

TARA: And it is an excellent segway into what I want to ask about next, which is based on one of the things that, that our podcast is about, which is being mindful as we approach our work lives and, um, our marketing lives and our personal lives. So. We kind of addressed this a little bit just now, but if you can expand upon it a little bit in terms of how mindfulness is relevant to video production for schools?

JOE: Yeah, absolutely. Well, I think it all really goes back to, um, to really having a solid strategy and, you know, using. Kind of squeezing the lemon a little bit, you know, to make your lemonade. So in this case, you know, use as Mo as much of the footage as you shoot to create other pieces of content. And some of that will be planned. Some of that will be, oh, wow. This actually turned out great. We, you know, we got to use a snippet of, of, you know, of this parents testimonial. One thing that we did during 2020. Before the pandemic started, we had just finished up a project for one of our school clients. And, you know, we knew ahead of time that we had a lot of interviews and that we were going to repurpose these. So we were already kind of mindful of that and kind of planning ahead. Um, but also staying present as well, focusing on what needs to get done today, uh, then comes the fall of 2020 when you know, they didn’t really want anyone on camp. Uh, so it’s like, well, we have all these interviews. Maybe we can just turn some of these interviews into quick, you know, 15, 25, 30 second talking heads that really just kind of showcases the value of the school and, you know, and really showcase that social proof. Um, so in terms of being mindful, it’s important to always have, you know, a plan in terms of like, all right, what’s the content that we’re shooting today. Here’s the stuff that we’re going to shoot, but. As you’re kind of conducting these interviews, um, and shooting these B roll as like, you know, and this is something that I’m just thinking all the time. Cause I, I naturally always think forward or I’m thinking backwards. It’s tough for me to sometimes be in the present. Um, but it’s one of those things where it’s like, you know, all right, what can we do to make sure that, you know, we’re getting the most bang for our buck? Uh, because at the end of the day, that’s an important factor that a lot of small schools, uh, have to deal with. There’s a lot of opportunity from that as well. I believe. So, hopefully that makes sense. 

TARA: It does. It does. Um, and before we go into some questions that we ask all of our guests, I want to ask you one more question. What do you do with all the outtakes? Can you save them and use them and watch them on your own, or like, I’m sure there’s a lot of funny things that you sometimes see people put at the end of their, you know, their videos.

JOE: It depends. I really only had one client and it was actually for a business client where I actually utilize an outtake for the intro of their video. It actually worked out super well because they were a, you know, um, they were a super authentic, conversational type, uh, startup that it worked out. I actually generally don’t do a ton with the outtakes mostly because sometimes people can get a little, uh, sensitive about that, you know, about, you know, how they look, what they said and all that stuff. Um, but I am looking through the outtakes and at least in my mind, Just kind of laughing and I’m like, you know, oh, that’s funny. But like, I haven’t done anything with the outtakes yet. I’ve had a couple of people saying like, let’s make an outtakes video, but like, you know, we just, you know, we just never get around to it.

And it becomes something where it’s like, you know, you don’t know whose feelings are gonna get hurt and stuff like that. Cause yeah, cause that could be something that like, you know, happens. Um, it actually happened earlier even before that one client, uh, at the very start of my career where I did something similar. And my client loved it, but then he had to take it down because you know, one of his employees wasn’t happy with that. So at that rate, I don’t really do much with it, but, you know, as I’m editing or as my editors are editing stuff, it’s like, you know, you know, sometimes they’ll text me and be like, Hey, what did you know this person mean? Whatever the word was. So it’s like, there’s a story behind that. Um, so yeah, it’s just, just let it go. 

TARA: I know Aubrey makes a lot of videos for social media. I don’t make that many, but when I do it takes me about 15 times and some, so I sometimes will look back at the earlier tries and laugh at myself for, you know, flubbing the word or, you know, just doing something silly. I don’t know if you do the same thing. 

AUBREY: No, I I’m very much, um, I just go for it. Rip the bandaid off.. And if I make mistakes during it, you know, you’ll have a good time laughing at them during the video. Cause I’m not editing them out. Uh, I, yeah, I’m, I’m a rip it with the band-aid. Uh, but I am curious because I have worked with many, many schools. Specifically heads of schools who are not comfortable on camera. So this whole outtakes discussion, actually, I was interested. I was thinking in my head, I’m like, oh my goodness. I bet Joe has lots of experience with this. What, in that situation, like, how do you get someone who does not want to be on camera, like, and does not feel comfortable being on camera, but has to be on camera because of their position. Is there a way that you make them like more comfortable and maybe like get like, is there a warm-up protocol? I’m so curious because I see this all the time. 

JOE: Kind of amazing that you asked that I actually just finished up a conversation with another school client about this very topic, and then I’m in the process. I’m writing a blog about this very topic. Um, so, uh, that’s amazing, but, um, I think it’s interesting. We actually have, uh, at times, Some of our school clients where we actually don’t bring on the head of school. Um, and it could be for a variety of reasons sometimes, you know, it’s, you know, position doesn’t matter to the school or, you know, sometimes, you know, they’re just not as, you know, energetic, um, you know, but sometimes we do have to have the head of school and maybe there’s are a new head that we want to present. But I think in general to kind of, you know, kind of focused on your. Um, one of the things that I think is really important, especially when you’re kind of conducting an interview is really try to keep it as casual as you can. You’re just having a conversation. Um, you know, generally how I tell people is like, you know, you know, Hey, thanks for, you know, for taking the time to do this. You know, here’s how it’s going to go. Um, you know, Don’t worry about the ums and AHS, you know, we can take that out, whether we can or not, but, uh, but it’s one of those things where, you know, I just try to keep it as, uh, as casual as I can. I do a couple of warmup questions, like, you know, yeah. Just tell us your, you know, your name and your role here at the school. That’d be great. And you know, they do that and that kind of gets them into a little bit of a rhythm. Um, but, and I should probably even step back. If you do have, you know, someone who, uh, who is kind of like a little more afraid of being on camera, doing pre-interviews beforehand. So just even getting them on the phone, um, or doing like a zoom thing like we’re doing right now is, is a, is a great way to kind of set those expectations in terms of like, you know, what someone can expect when they’re, uh, When they’re being interviewed and they don’t have to remember things verbatim, um, just the ideas, you know, kind of like what are the tones that we’re looking for? What’s the, um, you know, the key words that we’re looking for, all that stuff. So, you know, if you have someone who’s kind of, you know, in that nervous mode or, you know, they’re not so sure if they want to do this, um, just trying to get them as prepared as possible helps. And then on, on the day of the interview, when they’re, you know, when the interview is being conduct, Just, you know, just relax, you know, uh, keep it conversational, keep it fluid. Um, and you know, there are times when, you know, you might think like, you know what, you know, the head of, or, you know, not necessarily the head of school, but anyone, um, sometimes the interview doesn’t work out and you know, if it’s not meant to be, it’s not meant to be. 

TARA: Yeah. Yeah. That’s good advice. I appreciate that. I’m glad we went down that path before we start our questions that we ask all of our guests,Joe. So the first one I’m going to ask you is what are the most important things that you do to grow professionally in person? 

JOE: Yeah. Well, so that’s a great question. So, um, to be honest, I do a lot, uh I’ve. I, I buy a lot of courses, um, throughout my career, but I probably bought like five or six online courses. Um, so it’s one of those things where I’m always doing. 

AUBREY: I want to hear I’m like dying. Like I’m an online course junkie too. Uh, I start a lot. I don’t always finish them. So could you give me your top two? 

JOE: I say the first worst online course. Um, was really the course that really helped me jumped into, you know, starting the video business. Uh, they’re actually not around anymore, but, but it was called handcrafted business films and it was run by two people. Uh, one of which, who is now my coach, we do kind of like this coach in your pocket type deal. So it’s, it really helped kind of set my foundation in terms of, you know, the style of videos that I create and you know, how I go approaching, you know, these projects. Um, I’d say the other, uh, course that I’ve recently signed up. Is a, it’s called the real deal. Uh, the real deal video strategists club, which is kind of more about, you know, um, kind of more like, you know, how to sell videos and stuff like that. I’ve, I’ve taken some, you know, some good sales courses before, um, that were also, you know, towards, uh, Towards videographers and video production companies. But this one, it settled with me. It matched with my goals and I was trying to do, especially for schools. So like creating like a video strategy, um, you know, for schools, I mean, they focus more on businesses, but you know, I’ve taken a lot of the things I’ve learned from, from that course into a school. So, you know, um, just really just trying to learn, you know, what, what what’s out there, you know, what are some of the. You know, the ongoing topics that are going on in marketing in general, um, what’s working, what’s no longer working it’s and then of course, from a filmmaking perspective, you know, I’ve got, you know, full-time filmmaker and, um, couple of stuff about, time-lapses gotta do a lot of time-lapses just during my free time. Uh, so there’s always this learning aspect, but there’s also has to be this, you know, all right, now you have to actually do what you’re learning. 

AUBREY: That is so true. Uh, I, I would have to say it’s the implementation after the learning, you can go into a complete learning, like, you know, streak, and then you’re like, oh, I actually have to implement this stuff now. Um, well thanks for sharing. So our second question is what is one of the most important things we can do to be more mindful? 

JOE: So I think one of the most important things be. Due to be more mindful and it kind of goes a little bit, um, in conflict with what I was saying earlier with like the marketing side about looking ahead. Um, I think there’s, there’s this aspect of also being present, you know, seeing what’s going on today, what do you have to get done today? Uh, because it, it’s kind of like the Ferris Bueller line, you know, if you don’t stand up, you know, if you don’t look around and enjoy. You could miss it. Um, I don’t think I quoted that quite accurately, but, uh, you get the idea, but it’s, it’s one of those things. That’s actually, one of my goals for this year is as to, is to be more present. Um, I have a tendency to look, you know, way into the future. I have a tendency to, you know, reflect a lot in the past, but you know, what can we do today, uh, that in turn can help with our future. Um, and I think part of that is, is slowing down just a little bit, um, or at least taking some time for yourself, like, you know, in January, I generally am not in like, you know, a thousand percent mode on work and, you know, trying to get, you know, uh, $3 million in sales. Like I actually take January a lot, um, to just be in the moment, you know, enjoy. What’s going on with work. What’s going on outside. I actually like the cold. So, um, so I go on, you know, kind of a long cold walks, uh, if you will. But, um, I think that helps with the mindset as well when you’re present and just simply enjoying things that you’re doing at the time.

TARA: Thanks for sharing that, um, uh, it’s easier said than done to do that present thinking, but it’s good to acknowledge it and always aim for aim to try. Yeah, I totally agree with that. Okay. We’re going to go into some rapid fire questions before we say goodbye. Um, the first one is if you could put one book as mandatory reading on the high school curriculum, what would it be?

JOE: Midnight’s Children because I had to read it and it was the most difficult book, but it was like the coolest book I ever read. And I can’t remember what it was about, but it was so good. It was one of those books. 

AUBREY: I love it. It’s those books that stick with you that you still remember years later. 

JOE: So I remember the general plot, but I can’t go into too much of the details about it, but it was it was a wild ride of a book. 

AUBREY: All right. Thank you. Thanks so much for sharing. Um, I’m curious, what is one app you couldn’t live without? 

JOE: I say recently, I started using an app called Noom to help me lose weight. Uh, and I, and I started using that in November. Right after Thanksgiving and, uh, to the dead, I’ve lost 15 pounds. So, uh, yeah, so I’m like, um, I’m, I’m like, if I lose my phone now I’m like I’m in trouble. Cause like, um, so, and of course, you know, people who know me, they’ve said like, you didn’t need to lose weight, but I’m like, as I did. Um, so, uh, so Noom has actually been a really great app. 

TARA: I’ve heard good things about that. 

AUBREY: I know, I I’ve seen, I get their ads all the time. I don’t know why they are. They are, they are targeting me, but that’s so cool. Well, yeah. And congrats. 

TARA: All right. Next rapid fire question. What are you reading right now? 

JOE: Um, so I’m going to be honest. I’m not a big reader, but I do like to listen to audio books if that counts. Um, so I’m actually re listening to my coach’s book, which is, uh, uh, MIA: Massive Inspired Action. Um, part 1. So he just released it, I think, uh, was it last summer or the summer before? Um, and it really kind of, you know, showcases about, you know, how to just take that massive inspired action. 

TARA: What’s the, who’s the author?

JOE: Uh, that is Michael Gavin.

AUBREY: That’s awesome. Thank you. I’m excited. I’m gonna put that on my list too. And I do love me a good audio book. I find that some best way to do two things at once. Listen and do the dishes. I do not like doing the dishes, so I will listen to an audio book while I do the dishes. 

JOE: Okay. I think you would like this one Aubrey cause, uh, because Gavs reminds me a lot, like you, uh, very passionate, very energetic. Um, so I think you’d get a kick out of it. 

AUBREY: Oh, I’m so excited. Thank you so much for sharing. That’s awesome. Um, so I’m curious, what is one piece of advice you’d like to leave us with today? 

JOE: So I think, uh, one piece of advice I’d like to, uh, leave with everyone, you know, who’s, who’s, who’s listening is watching is, um, you know, I mean, I guess the theme of the podcast be mindful, be mindful, just, you know, just be aware of your surroundings, not just physically, but mentally as well. Um, and you know, from like a marketing standpoint, you know, know what you have to get done today, but also start being mindful in terms of like, alright, you know, how can the stuff that I do to. Help me with what I need to get done in the future. Um, so it’s, it’s, it’s really about just having that awareness I think is, uh, is important and it’s sometimes hard to say, but, um, when you start seeing some of the, you know, uh, trends that are working out, you’re going to start to pick them up in terms of what’s working and what’s not working.

TARA: Thank you very much, Joe. It’s been such a delight to have you on the show today. Thanks for joining us and talking about videos. Where can people find you on? 

JOE: Yeah, well, well, thanks for having me as well. Um, so, um, I’m fairly active on LinkedIn. Um, so you can just search me, Joe Monzo, uh, and then obviously my website, www.monzomediaproductions.com, where you can check out samples of our work, um, and kind of get a sense in terms of what we do 

AUBREY: Thank you so much. It’s been so fun to talk with you and chat with you. So thanks for sharing these pearls of wisdom too. 

TARA: Thank you, Joe. 

AUBREY: Bye bye. 

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